The Soma BPA-free plastic water pitcher has just been launched as a more affordable option to the sleek glass Soma Carafe for water purification. Just like the glass purifier, this new design is a marriage of practicality, aesthetics and sustainability.
In comparison to the carafe, this pitcher holds four more glasses of water, which is perfect for a family household. What makes this pitcher so eco-friendly is its coconut shell carbon filter, sustainable white oak handle and its plant-based casing. Like any water pitcher design, these filters need replacing about every few months, but with each new filter purchase, the brand makes a donation to charity: water to ensure that clear drinking water can be had by more than just the people in a consumer's household.
Key Themes Behind This Trend
- Sustainable Water Filtration
- Opportunity for developing alternative and eco-friendly methods of purifying drinking water.
- Affordable Water Pitchers
- Opportunity for creating cost-effective water pitcher designs without compromising on functionality and sustainability.
- Charitable Purchases
- Opportunity for brands to incorporate philanthropy in their business model by donating a portion of sales to charitable organizations.
Where This Applies
- Water Filtration
- Disruptive innovation opportunity to revolutionize the water filtration industry with more sustainable and efficient purification methods.
- Product Design
- Opportunity for designers and manufacturers to create innovative and visually appealing water pitcher designs that are both cost-effective and eco-friendly.
- Non-profit & Cause Marketing
- Opportunity for non-profit organizations and brands to collaborate in order to create common goals and make a positive impact through charitable purchases.
