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Eco Water Pitchers

The Soma Watcher Pitcher Purifies with a Coconut Shell Carbon Filter

— April 9, 2015 — Eco
The Soma BPA-free plastic water pitcher has just been launched as a more affordable option to the sleek glass Soma Carafe for water purification. Just like the glass purifier, this new design is a marriage of practicality, aesthetics and sustainability.

In comparison to the carafe, this pitcher holds four more glasses of water, which is perfect for a family household. What makes this pitcher so eco-friendly is its coconut shell carbon filter, sustainable white oak handle and its plant-based casing. Like any water pitcher design, these filters need replacing about every few months, but with each new filter purchase, the brand makes a donation to charity: water to ensure that clear drinking water can be had by more than just the people in a consumer's household.
Trend Themes
1. Sustainable Water Filtration - Opportunity for developing alternative and eco-friendly methods of purifying drinking water.
2. Affordable Water Pitchers - Opportunity for creating cost-effective water pitcher designs without compromising on functionality and sustainability.
3. Charitable Purchases - Opportunity for brands to incorporate philanthropy in their business model by donating a portion of sales to charitable organizations.
Industry Implications
1. Water Filtration - Disruptive innovation opportunity to revolutionize the water filtration industry with more sustainable and efficient purification methods.
2. Product Design - Opportunity for designers and manufacturers to create innovative and visually appealing water pitcher designs that are both cost-effective and eco-friendly.
3. Non-profit & Cause Marketing - Opportunity for non-profit organizations and brands to collaborate in order to create common goals and make a positive impact through charitable purchases.
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