The water filtration pitchers offered by ZeroWater are certainly powered by the most advanced technology. The brand prides itself on its five-stage advanced filtration system that promises to "remove virtually all dissolved solids for the purest tasting water." To offer a comparison, the standard filtration system for products of this kind relies on two stages instead of five.
ZeroWater combines both function and aesthetics in its product range. The 10 Cup Round 5-stage Water Filtration Pitcher with Ready-Pour™, for example, features a rounded design that is also space-saving. The water filtration pitcher also includes a free Water Quality Meter that allows one to check TDS levels before and after filtering the water. Additionally, the design allows one to pour out water while the reservoir is still filtering.
Image Credit: ZeroWater
What's Driving This Trend
- Advanced Filtration Technology
- The adoption of advanced filtration systems with multiple stages for drinking water purification, increased to remove virtually all dissolved solids.
- Combination of Function & Aesthetics
- Combining both functionality and aesthetics, such as incorporating space-saving design in water filtration products, enhances consumer experience and brand competitiveness.
- Real-time Water Quality Monitoring
- The inclusion of real-time water quality meters in water filtration systems provides a value-added service that customers can benefit from, which may increase customer loyalty.
Who This Affects Most
- Water Filtration & Purification
- The increase in demand for advanced water filtration and purification solutions has resulted in the supply of more alternative products to tap water.
- Consumer Goods
- Space-saving, aesthetically pleasing and functional products cater to customers' evolving needs, building customer relationships, increasing customer satisfaction and demand.
- Technology & Hardware
- The incorporation of technology, such as real-time quality meters in water filtration systems, can provide an additional selling point to consumers, leading to increased demand and revenue opportunities.
