The Dior Secret Garden III ad campaign once again returns to the stunning grounds and palace of Versailles, France. Particularly timely this collection around, it comes hot on the heels of the Kim and Kanye wedding festivities. Although it didn't take place at Versailles as originally hoped, the wedding rehearsals did. This campaign gives people a brief glimpse into why it is such a coveted destination.
Starring models Daria Strokous, Fei Fei Sun and Katlin Aas, the Dior Secret Garden III ad campaign was shot by photography duo Inez van Lamsweerde and Vinoodh Matadin. They were all elegantly clad in the latest modern designs from the brand by Raf Simons. The accompanying video teaser focuses even more on the ad campaign's sumptuous backdrop and unapologetic glamour.
What's Driving This Trend
- Romantic Garden Fashion
- Opportunity for fashion brands to incorporate lush garden settings and romantic aesthetics in their campaigns.
- Luxury Brand Collaborations
- Potential for luxury brands to collaborate with stunning locations like Versailles to create visually captivating ad campaigns.
- Celebrity Wedding Influences
- Fashion industry can capitalize on recent celebrity weddings to create campaigns that resonate with consumers.
Who This Affects Most
- Fashion
- Fashion brands can leverage romantic garden themes and luxurious backdrops to create captivating advertisements.
- Luxury
- Luxury brands can partner with iconic locations to create exclusive and glamorous ad campaigns.
- Entertainment
- Entertainment industry can capture the attention of consumers by incorporating celebrity wedding trends into their marketing strategies.
