Multi-Sensory Terminal

Elaborate, interactive retail pop-ups delight and engage busy travelers

Implications - Often comprising interactive stunts and product tastings, immersive retail pop-ups located in high-traffic airport terminals seek to amuse and engage busy consumers while they are traveling. A means to establishing a face-to-face relationship between brand and consumer, such multi-sensory concepts seek to create memorable brand moments that serve to align the product offering with the lifestyle vision that inspired it.
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
473,698 Total Clicks
May 15 - Oct 15
Warm
Featured Examples
Interactive Whiskey Architecture - This Jim Beam Honey Display is an Immersive Pop-Up Display
SCORE 6.6
Warm 9,633 Clicks Pub: Sep 3, 15
Interactive Whiskey Architecture
This Jim Beam Honey Display is an Immersive Pop-Up Display
Designed to be an interactive environment at Munich Airport, this dynamic Jim Beam Honey display makes the most of its honeycomb associations. The pop-up environment for the newest Jim Beam variety... [More]
Vodka Concept Stores - This Grey Goose Boutique is a Luxury Liquor Pop-Up
SCORE 6
Warm 8,912 Clicks Pub: Sep 2, 15
Vodka Concept Stores
This Grey Goose Boutique is a Luxury Liquor Pop-Up
French vodka brand Grey Goose recently opened a luxe concept store inside Amsterdam’s Schiphol Airport. Modeled after a modern wine cellar, this liquor store pop-up is located inside Schiphol’... [More]
Airport Croquet Experiences - The Pimm's #CrazyCroquet Course is Located in Heathrow's Terminal 2
SCORE 4.8
Average 13,769 Clicks Pub: Jul 10, 15
Airport Croquet Experiences
The Pimm's #CrazyCroquet Course is Located in Heathrow's Terminal 2
Situated inside London’s Heathrow Airport, this playful Pimm’s activation aims to revive the enthusiasm around the traditional English sport. A fun collaboration between Heathrow and Pimm&... [More]
Multi-Sensory Cognac Shops - Martell's Airport Spirits Store Promises an 'Art de Vivre' Experience
SCORE 3.9
Mild 4,480 Clicks Pub: May 9, 15
Multi-Sensory Cognac Shops
Martell's Airport Spirits Store Promises an 'Art de Vivre' Experience
For a limited time, travelers passing through the Hong Kong International Airport will be able to visit a spirits store from cognac brand Martell. Rather than being a run-of-the-mill shop, this pop-... [More]
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