Category
Tech
Deskside Sound
Trend cluster
Category
Adultizing
Innocence
Adults are reverting to childhood themes, but with mature twists.
6.1
Trend score
What's Happening
What is the Adultizing Innocence trend?
Adultizing Innocence: Children’s literature is becoming wildly popular on the big screen and off. The adult world is starting to take refuge from its hardships by diving into child-like innocence while giving it a twist of adulthood by mixing in mature themes such as love, sex and horror.
Evidence
Examples of the Adultizing Innocence trend
CategoryPop Culture
Surreal Fairytale Photography
Flux Fotography's 'Alice in Wonderland' Goes Down the Rabbit Hole
The use of Photoshop and surreal imagery provides an opportunity for photographers to create unique and imaginative works of art.
CategoryPop Culture
Scarytale Photography
Miwa Yanagi's ‘Fairytales' Series Will Keep You Up At Nigh
Opportunity for innovation: Create horror-themed photo shoots or art installations for Halloween events, horror-themed exhibitions, or for businesses in the horror genre.
CategoryPop Culture
Movie-Inspired Costumes
Christian Joy Creates Suits Based on ‘Where the Wild Things Are̵
Fashion industry can tap into the trend of movie-inspired costumes and create their own collections.
CategoryPop Culture
Mad Hatter Flash Mobs
Disney Promos Tom Binns' 'Alice in Wonderland' Jewelry Line
The fashion jewelry industry can explore collaborations with movie studios to create limited edition pieces tied to popular films, expanding their customer base and driving sales.
CategoryFashion
Candy Floss Fantasies
MAC and Hello Kitty Channel Alice in Wonderland
Disruptive innovation opportunity exists for cosmetics companies to explore fantastical and whimsical themes in their product lines and marketing campaigns.
CategoryPop Culture
Edgy Fairytale Editorials
Marcela Abal Acosta's 'Alice' Takes a Twisted Turn Down the Rabbit Hole
There is an opportunity to produce unique and unconventional adaptations of classic stories or books.
CategoryFashion
Fairytale Look Books
Tarina Tarantino Launches Whimsical Wizard of Oz Photoshoot
Jewelry brands can utilize fairy tale imagery to create enchanting marketing campaigns and appeal to consumers' sense of wonder.
CategoryMarketing
Victorian Fantasy Portraits
Johnny Depp Gets Tim Burton Touch in Alice In Wonderland
Opportunity for the film industry to captivate audiences and generate excitement through visually stunning costume designs and macabre aesthetics.
CategoryBusiness
Movie-Inspired Retail Displays
'Where The Wild Things Are' Pop-Up Shop Welcomes You Into the Wild
Retailers can capitalize on the trend by investing in creative store displays and immersive retail experiences.
CategoryArt & Design
Psychedelic Fairytales
LM Studios Lives Happily Ever After With This Collection
Capitalizing on the growing demand for unique and visually stunning photography in various fields such as fashion, advertising, and art.
CategoryPop Culture
Fairytale Weddings
Peter Pan and Tinkerbell Tie the Knot Complete With Pixie Dust
Opportunity for event planners and wedding vendors to cater to couples seeking unique and personalized wedding experiences.
Trend themes
Themes within the Adultizing Innocence trend
Three behaviours holding the trend together01
Adultification of Childhood Themes
The trend of adult audiences reverting to childhood themes while incorporating mature themes such as love, sex and horror represents an opportunity for companies to appeal to consumers' soft spots and make them more open to their products or services through nostalgic thoughts and memories.
02
Fairytale Imagery
Using recognizable fairy tale imagery in advertising allows audiences to connect with a company through familiar figures and can appeal to younger consumers exposed to these images from popular cartoon animations.
03
Movie-Inspired Retail Promotions
Creating a unique, immersive shopping experience that is tied to a popular upcoming film release represents an opportunity for retailers to generate buzz and excitement among customers, while also increasing sales.
Industry implications
What the Adultizing Innocence trend means for industry
Where the trend changes the playbookFor
Film Industry
The popularity of movie-inspired content has led to a surge in merchandise and promotions related to popular films, offering new opportunities for businesses to capitalize on these trends.
For
Fashion Industry
The trend of adult audiences embracing childlike innocence has been reflected in fashion, with designers incorporating whimsical and fairytale-inspired elements into their designs.
For
Retail Industry
Creating unique, immersive retail experiences tied to popular films or themes represents an opportunity for retailers to increase foot traffic and customer engagement.
Trend signals
Trend signals for Adultizing Innocence
Trend score 6.1 out of 10, from popularity 86%, activity 90%, freshness 8%.
Popularity86%
Activity90%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
