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Adultizing Innocence

Adults are reverting to childhood themes, but with mature twists

Implications - Children’s literature is becoming wildly popular on the big screen and off. The adult world is starting to take refuge from its hardships by diving into child-like innocence while giving it a twist of adulthood by mixing in mature themes such as love, sex and horror.
Trend Themes
1. Adultification of Childhood Themes - The trend of adult audiences reverting to childhood themes while incorporating mature themes such as love, sex and horror represents an opportunity for companies to appeal to consumers' soft spots and make them more open to their products or services through nostalgic thoughts and memories.
2. Fairytale Imagery - Using recognizable fairy tale imagery in advertising allows audiences to connect with a company through familiar figures and can appeal to younger consumers exposed to these images from popular cartoon animations.
3. Movie-inspired Retail Promotions - Creating a unique, immersive shopping experience that is tied to a popular upcoming film release represents an opportunity for retailers to generate buzz and excitement among customers, while also increasing sales.
Industry Implications
1. Film Industry - The popularity of movie-inspired content has led to a surge in merchandise and promotions related to popular films, offering new opportunities for businesses to capitalize on these trends.
2. Fashion Industry - The trend of adult audiences embracing childlike innocence has been reflected in fashion, with designers incorporating whimsical and fairytale-inspired elements into their designs.
3. Retail Industry - Creating unique, immersive retail experiences tied to popular films or themes represents an opportunity for retailers to increase foot traffic and customer engagement.
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
12 Featured, 55 Examples:
3,909,170 Total Clicks
Date Range:
Feb 09 — Oct 09
Trending:
V. Hot
Consumer Insight Topics:

Featured Examples

Surreal Fairytale Photography
Surreal Fairytale Photography
Flux Fotography's 'Alice in Wonderland' Goes Down the Rabbit Hole
This surreal fairytale photo shoot by Flux Fotography reimagines 'Alice in Wonderland' in the Photoshop era. Using an array of bright colors, surreal imagery and expertly-captured photographs, the four-photo… MORE
Gruesome Fairytale Interpretations
Gruesome Fairytale Interpretations
Marina Storme Embodies a Bloody Queen of Hearts
Famed tattoo artist and muse to many, Marina Storme, along with 'The Murder in Question' horror photography company, recently looked to children's book Alice in Wonderland for some inspiration. A literal… MORE
Scarytale Photography
Scarytale Photography
Miwa Yanagi's ‘Fairytales' Series Will Keep You Up At Nigh
Miwa Yanagi creates very unsettling yet intriguing photos by displaying disturbingly fightening images juxstaposed against familiar fairytale scenes. His ‘Fairytales’ series is his take on classic Western… MORE
Candy Floss Fantasies
Candy Floss Fantasies
MAC and Hello Kitty Channel Alice in Wonderland
A muse wakes up on a mountain of candy floss and follows a black cat into a delicious pink fairy tale land which is best described as a mix between David Lachapelle and Alice in Wonderland. Turns out to… MORE
Mad Hatter Flash Mobs
Mad Hatter Flash Mobs
Disney Promos Tom Binns' 'Alice in Wonderland' Jewelry Line
Disney built up hype for Tom Binns' 'Alice in Wonderland' jewelry line just as anything worth seeing these days should be promoted: with a flash mob. Disney took over MAGIC Marketplace in Las Vegas with… MORE
Movie-Inspired Costumes
Movie-Inspired Costumes
Christian Joy Creates Suits Based on ‘Where the Wild Things Are̵
The book-turned-movie ‘Where the Wild Things Are’ is one of the most anticipated movies of the year and to commemorate this epic movie, Christian Joy has created five spectacular monster costumes that… MORE
Fairytale Look Books
Fairytale Look Books
Tarina Tarantino Launches Whimsical Wizard of Oz Photoshoot
Tarina Tarantino may be known for her sparkling jewelry, but her latest “My Pretty” collection’s look book is shot in an over-the-top storybook style. The look book draws strongly from the Wizard… MORE
Edgy Fairytale Editorials
Edgy Fairytale Editorials
Marcela Abal Acosta's 'Alice' Takes a Twisted Turn Down the Rabbit Hole
If you imagine a modern-day subculture version of the characters in Lewis Carroll's "Alice in Wonderland," you're likely to conjure up the same images Marcela Abal Acosta brings to life with 'Alice.' Marcela… MORE
play_circle_filled Victorian Fantasy Portraits
Victorian Fantasy Portraits
Johnny Depp Gets Tim Burton Touch in Alice In Wonderland
These portraits of the characters, including Johnny Depp, from the upcoming Tim Burton Alice in Wonderland movie remake, were recently released. It looks like the costume and make-up people were in overdrive… MORE
Movie-Inspired Retail Displays
Movie-Inspired Retail Displays
'Where The Wild Things Are' Pop-Up Shop Welcomes You Into the Wild
In anticipation of the premiere of the new ‘Where The Wild Things Are’ film, L.A. boutique Space 15 Twenty has set up a unique pop-up shop. Using sets and decorations inspired by the film, the retail setting… MORE
Psychedelic Fairytales
Psychedelic Fairytales
LM Studios Lives Happily Ever After With This Collection
Once upon a time, there was a girl with red hair who came to know the mighty photography house known as LM Studios. They draped her in pretty frocks and curled her fiery locks, then took her to a land… MORE
Fairytale Weddings
Fairytale Weddings
Peter Pan and Tinkerbell Tie the Knot Complete With Pixie Dust
Peter Pan was a classic tale complete with action adventure and a love story where Peter is caught in a tangled love triangle with Wendy and Tinkerbell. In this story, however, Peter Pan chose Tinkerbell… MORE

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Movie Monster Costumes
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Super Cute 'Where the Wild Things Are' Outfits for Halloween
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Get Pumped for 'Where the Wild Things Are' With These Promos
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Frightening Fairytales That Defy Disney Positivity
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'An Autumn Story' Places Red Riding Hood at the Edge of the Woods
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Fashionable Busking
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Fashionable Fairytales
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Alexandra Zaharova & Ilya Plotnikov Create Couture Heroines
Fashionable Fairytale Shoots
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40 Tributes to Alice in Wonderland
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The Bloody Hand and Foot Wrist Rests for Gory Geeks
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Interactive Wonderlands
Virtual Walkthrough of Tim Burton's Alice in Wonderland
Vampire Jeweltography
Vampire Jeweltography
Macabre Jewelry in ‘Gioielli XXL' Editorial in M by Le Monde
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Recycled Animal Corpses
Shadowy Art from Macabre Mummified Critters
Storybook Jewelry
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Alidra Alic's 'Alice's Adventures in Wonderland' Gets Dreamy
Mainstream Macabre Beauties
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Allison Harvard Discovered as Bizarre Internet Star Before ANTM
Edible Cartoons
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‘Where the Wild Things Are' Bento Box Celebrates the Children's
Bejeweled Animal Skeletons
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Jessica Joslin's Macabre Art Bone Creatures
Director-Created Fan Sites
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'Where the Wild Things Are' Gets WeLoveYouSo.com
play_circle_filled Banning Macabre Art
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Encore Events' 'The Universe Within' Banned in France
Twisted Disney Photography
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Chenman's Mickey Mouse Ear Fascination is Haunting but Hot
Medical Fantasy Fashion
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Freyagushi is 'Alice in Wonderland' Meets Torture Garden
Dark Fairytale Heroines
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Disney 'Twisted Princess' Series from Artist Jeffrey Thomas
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Little Girl Mermaid Imagery by Elena Kalis
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The “American Idol” Experience At Disney World Opens (UPDATE
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From Childish Sketches to Hollywood
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'Where The Wild Things Are' Movie Gears Up For Cult Success
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From The Smurfettes of Too Faced to Hello Kitty with MAC
Punk Hello Kitty Couture
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Fashion Designer Couture To Promote MAC Hello Kitty Cosmetics
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Dame Edna Launches Limited-Edition MAC Cosmetics Collection
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Julie Nord Paintings Capture Adolescent America
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'Alice' by Pogo Composed Using 'Alice in Wonderland' Clips
Bold Picture Book Fashion
Bold Picture Book Fashion
'Where the Wild Things Are' in Vogue
Fairytale-Inspired Jewelry
Fairytale-Inspired Jewelry
Alice in Wonderland Pocketwatch Locket
Using Fairytale Heroes to Promote Reading
Using Fairytale Heroes to Promote Reading
Literacy Foundation Ads
Far-Out Fairy Tales
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'Alice in Blunderland' by Flounder
Rockstar Phone Endorsement
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Ozzy Osbourne for Samsung Propel
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