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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,232 more

Funwrapping

Interactive packaging makes unboxing part of the experience

Implications - Packaging used to be the unwanted trappings that separated the consumer from a product, but clever designers are turning the unboxing process into an experience all its own. By infusing fun and the thrill of anticipation into this often-overlooked aspect of production, a purchased item becomes a present.
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 50 Examples:
877,769 Total Clicks
Date Range:
Feb 09 — Oct 09
Trending:
Warm
Consumer Insight Topics:

Featured Examples

play_circle_filled Ingenious Pizza Packaging
Ingenious Pizza Packaging
Green Pizza Box Doubles As Serving & Storage Vessels
I love pizza. I hate pizza boxes. You know what’s neat about Earth Day? Companies that have green products get their day in the sun, like Ecoincorporated. They've made a pizza box that eliminates the need… MORE
Risque Beer Packaging
Risque Beer Packaging
Ramm ND's Lingerie-Clad Beer Cans
Now I am sure any man will tell you this is genius. What do men like? Beer and ladies in lingerie. Now, if you put those two interests together, you have a killer recipe for stellar packaging. This very… MORE
Undressing Woman Wines
Undressing Woman Wines
Drink 'n' Stick Wine Lets You Play Dress-Up With Your Beverage
The labels for the Drink ‘n’ Stick wine by 'Some Young Punks' feature a Bettie Page-esque pin-up girl in lingerie. The bottle comes with a sheet of plastic adhesive clothes (including various styles of… MORE
Packaging as Cutlery
Packaging as Cutlery
SpoonLidz Fold-Out Spoons Under the Lid
The packaging becomes the eating utensil with SpoonLidz. Individual yogurt or ice cream containers are already designed to come with a lid that seals the product in. These lids take it one step further… MORE
Pasta Skyscrapers
Pasta Skyscrapers
Innovative Spaghetti Packaging by Ben Thorpe & Alex Creamer
This innovative packaging and product presentation concept for a box of NYC Spaghetti is a collaboration between Ben Thorpe and fellow design student Alex Creamer. To some, New York City is the origin… MORE
Fauxfficial Media Branding
Fauxfficial Media Branding
Spark Brand's 'Colbert Report' Packaging Mimics Official Documents
This Spark Brand 'Colbert Report' packaging design is meant to mimic official top-secret Colbert Nation documents as they might appear in real life, complete with a strategy document that looks like something… MORE
Innovative Edible Packaging
Innovative Edible Packaging
Cellar360 Chocolate-Dipped Wine Bottles Are Perfect for Valentine̵
Chocolate. With a little creativity, it goes pretty much with anything. It can be paired with beer, cognac, bourbon, and of course, wine. Can it be paired with glass? Cellar360 proves that chocolate… MORE
Canned Jeans
Canned Jeans
Clever Paint Bucket Packaging for Levi's Denim
Levi’s has put a new twist on their 501’s with this packaging design that places the denim in paint buckets. The infamous jeans company is introducing a wide range of brightly colored jeans for their… MORE
Bullet Shoeboxes
Bullet Shoeboxes
Speed and Energy Represented in ‘Milli' Packaging
A bullet is the perfect packaging for running shoes. Representative of speed and energy the projectile is the ideal metaphor for athletic shoes. The concept box design by Jenny Kim is called Milli, which… MORE

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Phonetic Alcohol
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Vee Noh Phonetic Wine is a Clever Twist on Pronunciation
Clever Disguised Barware
Clever Disguised Barware
Winestein Wine Glass Looks like a Beer Stein's Classy Cousin
Hopeful Olympic Branding
Hopeful Olympic Branding
Hugo Silva Designs Flight of Lisbon 2016 Olympic Games Goods
Painter Wine Trays
Painter Wine Trays
The Stem Glass Tray Mimics an Artist's Paint Palette
Office Supply Architecture
Office Supply Architecture
Peter Root's 'Low-Rise' is a Life-Like City of Staples
Racing Wine Bottles
Racing Wine Bottles
Elderton's Neil Ashmead GTS has a 6-Speed Gear Cap
Cheeky Packaging Designs
Cheeky Packaging Designs
Brooklyn Fare's Branding Puts the Fun in Functional
Fairytale Online Branding
Fairytale Online Branding
Wax Turns Old-School Stories Into Modern Masterpieces
Pearl Necklace Pasta
Pearl Necklace Pasta
Bark Copenhagen Advertising Agency Shows Where Food Meets Fashion
Haunted Wine Bottles
Haunted Wine Bottles
Ghost in a Bottle Traps and Sells Spirits
On-the-Go Soup Solutions
On-the-Go Soup Solutions
Spoonys Packaging and Snack Box Lets You Slurp on the Run
Fruity Beverage Packaging
Fruity Beverage Packaging
Naoto Fukasawa Flavors His Juice Boxes With Creativity (UPDATE)
Cities In Bags
Cities In Bags
Japanese Design Store Muji Sells Wooden Toys For Adults
Personal Branding Timelines
Personal Branding Timelines
Woman Documents Her Daily Brand Interactions
Pirate-Themed Packaging
Pirate-Themed Packaging
'The Spirit of Davy Jones' Rum by Amy Cesal
$27,000 Jeans
$27,000 Jeans
Psychedelic Designer Levis by Damien Hurst
Bizarre Tea Packaging
Bizarre Tea Packaging
Mnum's Little People Wear Tea Bags as Towels
39 Examples of Supercar Cross-Branding
39 Examples of Supercar Cross-Branding
From Porsche Sleds to Ferrari Segways
play_circle_filled Illuminated Packaging
Illuminated Packaging
Eco-Friendly 'Lite 2go' Lamp Is Made From Its Own Carton
play_circle_filled Pizza Vending
Pizza Vending
The ‘Let's Pizza' Machine Makes Dough and All in Just 3 Mins
18 Kanye West Branding Lessons
18 Kanye West Branding Lessons
From ‘American Idol' Appearances to Insane Music Videos
Catastrophic Candy Branding
Catastrophic Candy Branding
Skittles Relaunches Website as Twitter Search, Offensive Tweets Ensue
play_circle_filled Caffeinated Cross-Branding
Caffeinated Cross-Branding
At KISS Coffeehouse, Rock 'n' Roll All Night and Drink Coffee Every Day
24 Revolutionary Rebranding Moves
24 Revolutionary Rebranding Moves
From Crowdsourced Logo Subversion to Green Makeovers
Stackable Cutlery
Stackable Cutlery
The 'Snack and Stack Utensil Set' Combines Dinnertime With Playtime
Umbrellas In Wine Bottles
Umbrellas In Wine Bottles
The "Is.A.Brella" Is Alcohol-Free Fun For Fashionistas
13 Stellar Wine Cellars
13 Stellar Wine Cellars
From Underground Vaults to Portable Poolside Coolers
Biodegradable Cutlery
Biodegradable Cutlery
Aspenware Lets You Have Your Fork And Compost It Too
50 Lushious Innovations for Wine Lovers
50 Lushious Innovations for Wine Lovers
Naughty Bagvertising
Naughty Bagvertising
Erotic Shopping Bags by Condomi
Naughty Shopping Bags
Naughty Shopping Bags
French First Lady, Carla Bruni-Sarkozy, Bare on Pardon Totes
Anatomy-Inspired Perfume Packaging
Anatomy-Inspired Perfume Packaging
Nothing Subtle About Emeshel Fragrance Bottles
Patriotic Pizza
Patriotic Pizza
Bizarre Stars & Stripes Tributes
play_circle_filled Corporate Chocolatiers
Corporate Chocolatiers
Chocolate Makers Beat Economic Slump
Science Of Bad Pizza Toppings
Science Of Bad Pizza Toppings
The Onion Research Project
Gravity Defying Wine Bottles
Gravity Defying Wine Bottles
The Chain Stand
Squirt Spoons
Squirt Spoons
Easily Feed Your Baby on the Go
Land of Chocolate
Land of Chocolate
Hershey's Pure Campaign
$17,000 Denim
$17,000 Denim
Vintage Levi's Jeans
Two in One Utensils- The Pizza Pro
Two in One Utensils- The Pizza Pro
Shopping Bag Canvass
Shopping Bag Canvass
Contemporary Artists for Aritzia Bag
Cone Crusts
Cone Crusts
Konopizza
Anti-Waste Cutlery
Anti-Waste Cutlery
Yogurt Spoon
Specialty Pizza Named After You
Specialty Pizza Named After You
Domino's Big Fantastic Deal
Your Chance to Reinvent Levi's Jeans
Your Chance to Reinvent Levi's Jeans
Levi's Project 501 Design Challenge
Candy & Ice Cream Undies
Candy & Ice Cream Undies
Victoria's Secret Sweet Packaging
Eco Potato Cutlery
Eco Potato Cutlery
Spudware
Squishy Pudding Cups Don't Gag You With A Spoon
Squishy Pudding Cups Don't Gag You With A Spoon
Innovative Wine Bottles by Voga Italia
Innovative Wine Bottles by Voga Italia
Bagvertising II
Bagvertising II
Lingerie Shopping Bag Draws Attention