Funwrapping

Interactive packaging makes unboxing part of the experience

Implications - Packaging used to be the unwanted trappings that separated the consumer from a product, but clever designers are turning the unboxing process into an experience all its own. By infusing fun and the thrill of anticipation into this often-overlooked aspect of production, a purchased item becomes a present.
SCORE 4.6
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600,345 Total Clicks
Feb 09 - Oct 09
Warm
Art & DesignMarketingDesignBranding
Featured Examples
Ingenious Pizza Packaging - Green Pizza Box Doubles As Serving & Storage Vessels
SCORE 6.4
Warm 41,238 Clicks Pub: Apr 23, 09
Ingenious Pizza Packaging
Green Pizza Box Doubles As Serving & Storage Vessels
I love pizza. I hate pizza boxes. You know what’s neat about Earth Day? Companies that have green products get their day in the sun, like Ecoincorporated. They've made a pizza box that eliminates the need… [More]
Risque Beer Packaging - Ramm ND's Lingerie-Clad Beer Cans
SCORE 5.8
Warm 23,094 Clicks Pub: Apr 24, 09
Risque Beer Packaging
Ramm ND's Lingerie-Clad Beer Cans
Now I am sure any man will tell you this is genius. What do men like? Beer and ladies in lingerie. Now, if you put those two interests together, you have a killer recipe for stellar packaging. This very… [More]
Undressing Woman Wines - Drink 'n' Stick Wine Lets You Play Dress-Up With Your Beverage
SCORE 4.4
Average 14,133 Clicks Pub: Oct 8, 09
Undressing Woman Wines
Drink 'n' Stick Wine Lets You Play Dress-Up With Your Beverage
The labels for the Drink ‘n’ Stick wine by 'Some Young Punks' feature a Bettie Page-esque pin-up girl in lingerie. The bottle comes with a sheet of plastic adhesive clothes (including various styles of… [More]
Packaging as Cutlery - SpoonLidz Fold-Out Spoons Under the Lid
SCORE 4.3
Average 19,104 Clicks Pub: Feb 14, 09
Packaging as Cutlery
SpoonLidz Fold-Out Spoons Under the Lid
The packaging becomes the eating utensil with SpoonLidz. Individual yogurt or ice cream containers are already designed to come with a lid that seals the product in. These lids take it one step further… [More]
Pasta Skyscrapers - Innovative Spaghetti Packaging by Ben Thorpe & Alex Creamer
SCORE 4.7
Average 10,640 Clicks Pub: Aug 2, 09
Pasta Skyscrapers
Innovative Spaghetti Packaging by Ben Thorpe & Alex Creamer
This innovative packaging and product presentation concept for a box of NYC Spaghetti is a collaboration between Ben Thorpe and fellow design student Alex Creamer. To some, New York City is the origin… [More]
Fauxfficial Media Branding - Spark Brand's 'Colbert Report' Packaging Mimics Official Documents
SCORE 1.7
Untested 4,536 Clicks Pub: Sep 3, 09
Fauxfficial Media Branding
Spark Brand's 'Colbert Report' Packaging Mimics Official Documents
This Spark Brand 'Colbert Report' packaging design is meant to mimic official top-secret Colbert Nation documents as they might appear in real life, complete with a strategy document that looks like something… [More]
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