Using entertainment to revive and preserve product value
Implications - The meat industry has shown that using creativity can offset detrimental press and scrutiny. By transforming the way a product is packaged and used, a commodity losing consumer appeal due to changes in a consumer value, such as health, can be revived by flirting with another value, such as entertainment.
Trend Themes
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Food Entertainment — Using entertainment to revive and preserve product value through creative packaging and unique spin on traditional food.
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Customized Design and Experience — Customization of traditionally generic products that attract customers with a fashion and design sensation.
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Educational Food — Using literal images of food to familiarize consumers with their origins.
Industry Implications
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Food — Develop products that offer entertainment value and create a unique and customized experience.
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Design — Customize products for a fashion and design-inclined market.
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Education — Develop and promote products with educational values, especially as it relates to food origin.
