Category
Lifestyle
Performance Powders
Trend cluster
Category
Revivial
Marketing
Using entertainment to revive and preserve product value.
3.7
Trend score
Trend
What is the Revivial Marketing trend?
Revivial Marketing: The meat industry has shown that using creativity can offset detrimental press and scrutiny. By transforming the way a product is packaged and used, a commodity losing consumer appeal due to changes in a consumer value, such as health, can be revived by flirting with another value, such as entertainment.
Trend themes
Themes within the Revivial Marketing trend
Three behaviours holding the trend together01
Food Entertainment
Using entertainment to revive and preserve product value through creative packaging and unique spin on traditional food.
02
Customized Design and Experience
Customization of traditionally generic products that attract customers with a fashion and design sensation.
03
Educational Food
Using literal images of food to familiarize consumers with their origins.
Industry implications
What the Revivial Marketing trend means for industry
Where the trend changes the playbookFor
Food
Develop products that offer entertainment value and create a unique and customized experience.
For
Design
Customize products for a fashion and design-inclined market.
For
Education
Develop and promote products with educational values, especially as it relates to food origin.
Trend signals
Trend signals for Revivial Marketing
Trend score 3.7 out of 10, from popularity 53%, activity 50%, freshness 8%.
Popularity53%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Revivial Marketing trend
12 featured examples from Jan 6 to Aug 7, 2009CategoryNaughty
Phallic Sausage Makers
‘Roast My Weenie' Hot Dog Cooker Celebrates Manhood
Disruptive innovation opportunity: Introducing innovative cooking tools and gadgets that enhance the culinary experience.
CategoryLifestyle
Whole Canned Chicken
Packaged Pre-Cooked Poultry From Sweet Sue
The food packaging industry can explore disruptive innovation by developing new packaging solutions that enhance the convenience and ease of pre-packaged foods.
CategoryLifestyle
Carnivorous Cocktails
Bacon-Flavored Vodka Sales Soar in Alcohol Market
The alcohol industry can capitalize on the success of bacon-flavored vodka to develop and market new and unconventional flavors.
CategoryArt & Design
Canned Meat Collages
Sarah Illenberger Specializes in SPAM as Her Art Medium
The use of canned meat as an art medium challenges traditional notions, creating opportunities for disruption in the art industry.
CategoryLifestyle
Liquid Meat
Squeezable Bacon is for Pork Lovers
The food and beverage industry can explore new ways to incorporate bacon-inspired products into their offerings, catering to the increasing demand for unique and indulgent experie…
CategoryLifestyle
Political Junk Food
Obama Fingers Are Curry Flavored Chicken Strips in Germany
Food companies can take advantage of the trend by introducing new Obama-themed products.
CategoryLifestyle
Rubik Sandwiches
The Cubewich Lets Rubik's Cube Addicts Play With Meat
Restaurants and catering companies can develop menu items and themed events around edible games to attract customers seeking interactive and memorable dining experiences.
CategoryLifestyle
Meat Infused Cupcakes
The Deluxe Meat Loaf Bakery is a Vegan's Worst Nightmare
Innovation opportunities for food companies to create unique and unconventional meat-infused desserts.
CategoryLifestyle
Bacon Bouquets
Meaty Roses for the Hungry Flower Lover
Food companies can capitalize on the bacon craze by offering innovative bacon-themed products like bacon bouquets.
CategoryLifestyle
Designer Sausages
Firma Creates Deliciously Chic Wiener Jackets in Russia
The food and beverage industry can explore new opportunities by incorporating fashion and design elements into traditional products.
CategoryLifestyle
Portraits on Pork
Lasered Images on Meat Let You Know Where It Came From
Companies in the food industry can use laser etching to provide transparency around where their products come from.
CategoryLifestyle
Religious Red Meat
Multicultural Gourmet Pack Has Different Religious Shapes
Disruptive innovation opportunity: Developing specialized packaging solutions to address cultural diversity and promote inclusivity in the food industry.
