Fashionable designer sausage casings may just be what is needed to boost sausage sales, or so is the thought of Russian design company, Firma.
The designer sausages in the gallery are a little ridiculous, but Firma has almost won me over with their unique take on food decoration. Note, almost.
Check out this gallery of deliciously creative Russian sausages wrapped in designs like funky letters, curvy smoke and a graphic image of a woman.
Implications - A modern update to a traditional commodity can help companies distinguish themselves from others in large markets. By offering consumers a customized experience, a company will appeal to consumers who are fashion and design-inclined. The development of novelty or specialty items will attract buyers from other markets, who were previously uninterested in the product.