'Alice' by Pogo is a delightful electronic song comprised 90% of clips from the beloved Disney film 'Alice in Wonderland.' I'd forgotten just how much I love this trippy movie (and the Lewis Carroll novel) until I watched this video for 'Alice,' which is equally comprised of psychedelic chopped-up bits from the animated film. What makes this song even more special is that Pogo, its mixer, is only 19.
Implications - Disney movies hold a special place in the hearts of many of all ages, and with such, the Disney franchise represents a public appreciation of childhood references. Products that utilize childhood charm help consumers transcend time back in order to reconnect with positive childhood memories.