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Storybook Jewelry

Alidra Alic's 'Alice's Adventures in Wonderland' Gets Dreamy

— June 6, 2009 — Fashion
This jewelry is from a Copenhagen jeweler called Alidra Alic. There is obviously a strong sense of fantasy-themed inspirations that went into this collection, which (I'm not surprised) is labeled “Alice's Adventures in Wonderland.”

The collection has been dreamed up to display 1800s flora and fauna with wonderful jewels. The pieces are all made from metal or plastic and are truly the stuff dreams are made of.

Implications - North American society is obsessed with individualism, which is why consumers appreciate products which are exclusive and satiate their desire to feel important. Fantasy-themed products are able to accomplish these two things well because they evoke narratives about decadent lifestyles. As the economy continues to recover, corporations can expect to see cost-effective fantasy products being sold on the market.
Trend Themes
1. Fantasy-themed Jewelry - Opportunity for creating exclusive, narrative-driven jewelry pieces that evoke a sense of decadence and individualism.
2. 1800s Flora and Fauna - Opportunity to incorporate vintage botanical and animal motifs into jewelry designs for a unique and nostalgic appeal.
3. Cost-effective Fantasy Products - Potential for affordable but dreamy products that cater to consumer desire for exclusivity and self-importance.
Industry Implications
1. Jewelry Design - The jewelry design industry can explore creating fantasy-themed pieces inspired by narratives and vintage aesthetics.
2. Fashion Accessories - Fashion accessory brands can capitalize on the trend by incorporating flora and fauna motifs into their product lines, appealing to nostalgic and fantasy-loving consumers.
3. Creative Retailing - Innovative retail platforms can tap into the demand for cost-effective fantasy products by curating and featuring unique and affordable items that evoke a sense of individualism and luxury.
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