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Alidra Alic's 'Alice's Adventures in Wonderland' Gets Dreamy

 - Jun 6, 2009   Updated: Jun 21 2011
References: alidraalic & 18kt.wordpress
This jewelry is from a Copenhagen jeweler called Alidra Alic. There is obviously a strong sense of fantasy-themed inspirations that went into this collection, which (I'm not surprised) is labeled “Alice's Adventures in Wonderland.”

The collection has been dreamed up to display 1800s flora and fauna with wonderful jewels. The pieces are all made from metal or plastic and are truly the stuff dreams are made of.

Implications - North American society is obsessed with individualism, which is why consumers appreciate products which are exclusive and satiate their desire to feel important. Fantasy-themed products are able to accomplish these two things well because they evoke narratives about decadent lifestyles. As the economy continues to recover, corporations can expect to see cost-effective fantasy products being sold on the market.