The PR machine is gearing up for the release of "Where the Wild Things Are," and some pretty awesome merchandise is emerging. These "Where the Wild Things Are" skateboards absolutely rock my world.
The director of "Where the Wild Things Are" is Spike Jonze, who is also co-founder of Girl Skateboard Company--the same company that will release the six limited-edition boards.
Additional Image Credits: We Love You So
Implications - These movie skateboard tie-ins are a great example of cross-market appeal. By incorporating movie illustrations into the product design, these skate decks effectively garner the attention of skateboarders and movie-goers. Corporations looking to attract new customers can similarly accomplish this goal by collaborating with other companies from different industries.