Disney Promos Tom Binns' 'Alice in Wonderland' Jewelry Line
Marissa Brassfield — September 4, 2009 — Pop Culture
References: eon.businesswire
Disney built up hype for Tom Binns' 'Alice in Wonderland' jewelry line just as anything worth seeing these days should be promoted: with a flash mob. Disney took over MAGIC Marketplace in Las Vegas with a flash mob tea party, which you can see in the video above.
Tom Binns' 'Alice in Wonderland' jewelry line will be released along with the Tim Burton-directed movie in the spring of 2010. Check out some screenshots of the flash mob above.
Tom Binns' 'Alice in Wonderland' jewelry line will be released along with the Tim Burton-directed movie in the spring of 2010. Check out some screenshots of the flash mob above.
Trend Themes
1. Flash Mob Marketing - The use of flash mobs as a marketing strategy can create buzz and generate excitement for new product releases.
2. Movie Tie-in Merchandise - Collaborations between movie studios and fashion designers can lead to innovative and unique merchandise lines that capitalize on the popularity of a film.
3. Experiential Promotions - Creating interactive and memorable experiences, such as flash mobs, can engage consumers and leave a lasting impression of the brand or product.
Industry Implications
1. Fashion Jewelry - The fashion jewelry industry can explore collaborations with movie studios to create limited edition pieces tied to popular films, expanding their customer base and driving sales.
2. Film & Entertainment - Movie studios can leverage partnerships with fashion designers to create unique merchandise lines that not only generate additional revenue but also increase fan engagement and brand loyalty.
3. Event Planning & Marketing - Event planners and marketers can incorporate flash mobs and other experiential promotions into their strategies to help brands stand out, create social media buzz, and engage audiences in a memorable way.
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