The iconic book 'Where the Wild Things Are' is one of the most celebrated novels for children and it is no surprise that they have created costumes inspired by the book (and upcoming blockbuster).
Both adults and children are pictured above in costumes of Max (the lead character) and various monsters. These costumes are seriously cute!
Implications - The influence of major motion pictures is vast. All industries are impacted by popular blockbusters. Businesses that have their finger on the pulse of these pop cultural phenomenon will rise above the competition. Dovetailing off pre-existing target markets is the perfect strategy to be on the fast track to success.