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Director-Created Fan Sites

'Where the Wild Things Are' Gets WeLoveYouSo.com

— May 13, 2009 — Pop Culture
With the movie “Where The Wild Things Are” on the brink of its release, Spike Jonze has created a website called WeLoveYouSo.com for fans that just can’t get enough of this beloved childhood classic.

WeLoveYouso.com takes fans behind the scenes of the movie and delves deep into the years of hard work from various professionals in order to create this project for public enjoyment. It also sheds light on the influences Spike Jonze had while translating Maurice Sendak’s 'Where the Wild Things Are' to computer animation on the big screen.
Trend Themes
1. Director-created Fan Sites - Opportunity for directors to connect with fans and provide exclusive behind-the-scenes content.
2. Transmedia Experiences - Opportunity to create immersive and multi-platform experiences for movie fans.
3. Promoting Collaboration - Opportunity to highlight the collaborative efforts of professionals in the movie industry.
Industry Implications
1. Film Production - Disruptive innovation opportunity to enhance fan engagement and create interactive movie experiences.
2. Entertainment Technology - Disruptive innovation opportunity to develop new platforms and tools for creating transmedia experiences.
3. Digital Marketing - Disruptive innovation opportunity to leverage director-created fan sites as a marketing channel to reach and engage with targeted audiences.
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