Bagvertising

Even the label-averse become ads through branded packaging

Implications - While products emblazoned with logos are great for brand awareness, there are a variety of reasons consumers veer away from them, such as a desire for discreetness of wealth or aversion of 'consumerism.' One thing most don't shy away from is the branded packaging in which products come.
SCORE 4.6
Popularity
Activity
Freshness
Megatrends
Patterns
867,977 Total Clicks
Mar 09 - Oct 09
Warm
MarketingBusinessRetailBranding
Featured Examples
Penisvertising - Tom of Finland Shopping Bag Creates Cheeky Illusion
SCORE 6.2
Warm 26,680 Clicks Pub: May 21, 09
Penisvertising
Tom of Finland Shopping Bag Creates Cheeky Illusion
After using public water pipes as erections to promote their fragrance last year, Tom of Finland has come up with a very cheeky shopping bag to put that fragrance into. Designed by ad agency Ogilvy, France,… [More]
Adverbags - Habitat Shoe Boutique Showcases Latest Products on Its Bags
SCORE 4.5
Average 11,786 Clicks Pub: Sep 30, 09
Adverbags
Habitat Shoe Boutique Showcases Latest Products on Its Bags
How do you showcase your store’s hottest items without spending tons on commercials or print ads? Through your shopping bags, of couse. Habitat Shoe Boutique has found a way to promote and display its… [More]
Biodegradable Shopping Bags - The Eco-Friendly 60 Bag Disintegrates in 60 Days
SCORE 5.1
Warm 27,169 Clicks Pub: Jun 17, 09
Biodegradable Shopping Bags
The Eco-Friendly 60 Bag Disintegrates in 60 Days
Polish designer Katarzyna Okinczyc and photographer Remigiusz Truchanowicz designed the 60 Bag, a carrier-bag that degrades in 60 days. Responding to the growing demand of carrier bags that are green… [More]
Eco Designer Totes - Enviro Bags Featuring Portraits of Marc Jacobs and Karl Lagerfeld
SCORE 4.5
Average 9,131 Clicks Pub: Aug 11, 09
Eco Designer Totes
Enviro Bags Featuring Portraits of Marc Jacobs and Karl Lagerfeld
Created by Pattern People are these natural canvas tote bags featuring portraits of Marc Jacobs and Karl Lagerfeld. Funny how fashion has evolved -- it used to be that designers were these barely-known… [More]
Badass Retail Promotions - 'Clothes in Closets' Boast Shopping Bags With Brass Knuckles
SCORE 2.7
Mild 8,527 Clicks Pub: Mar 29, 09
Badass Retail Promotions
'Clothes in Closets' Boast Shopping Bags With Brass Knuckles
We all know how crazy and aggressive people can be when it comes to sales. Add in the current economy crisis and you have fashionistas ready to battle it out for those shoes they've had their eye on for… [More]
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