Even the label-averse become ads through branded packaging
Implications - While products emblazoned with logos are great for brand awareness, there are a variety of reasons consumers veer away from them, such as a desire for discreetness of wealth or aversion of 'consumerism.' One thing most don't shy away from is the branded packaging in which products come.
Trend Themes
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Branded Packaging — Branded packaging provides consumers the opportunity to prominently display the products they like while keeping their personal wealth lowkey, and is increasingly being used as an advertising tool.
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Shock Advertising — Shock advertising, where corporations use controversial and sexually charged campaigns, have become a popular tool to recapture the attention of prospective customers in a media landscape that is homogenized with politeness and correctness.
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Eco-friendly Bags — Eco-friendly bags, made from flax-viscose non-woven fabric, is being developed as biodegradable merchandise to promote greener alternative to businesses.
Industry Implications
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Advertising Industry — Branded Packaging and Shock Advertising are novel conceptualizations for advertising corporations to distinguish themselves from competitors.
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Fashion Industry — Fashion designers can offer stylish and green quality bags as it is imperative for them to adapt designs that embody environmentally friendly characteristics in their products.
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Retail Industry — Retail businesses can use eco-friendly bags as a promotion tool while also considering branded packaging as a subtle advertisement tool to showcase new products.
