Category
Business
Autumn Teasers
Trend cluster
Category
Bagvertising
Even the label-averse become ads through branded packaging.
4.6
Trend score
Trend
What is the Bagvertising trend?
Bagvertising: While products emblazoned with logos are great for brand awareness, there are a variety of reasons consumers veer away from them, such as a desire for discreetness of wealth or aversion of 'consumerism.' One thing most don't shy away from is the branded packaging in which products come.
Trend themes
Themes within the Bagvertising trend
Three behaviours holding the trend together01
Branded Packaging
Branded packaging provides consumers the opportunity to prominently display the products they like while keeping their personal wealth lowkey, and is increasingly being used as an advertising tool.
02
Shock Advertising
Shock advertising, where corporations use controversial and sexually charged campaigns, have become a popular tool to recapture the attention of prospective customers in a media landscape that is homogenized with politeness and correctness.
03
Eco-Friendly Bags
Eco-friendly bags, made from flax-viscose non-woven fabric, is being developed as biodegradable merchandise to promote greener alternative to businesses.
Industry implications
What the Bagvertising trend means for industry
Where the trend changes the playbookFor
Advertising Industry
Branded Packaging and Shock Advertising are novel conceptualizations for advertising corporations to distinguish themselves from competitors.
For
Fashion Industry
Fashion designers can offer stylish and green quality bags as it is imperative for them to adapt designs that embody environmentally friendly characteristics in their products.
For
Retail Industry
Retail businesses can use eco-friendly bags as a promotion tool while also considering branded packaging as a subtle advertisement tool to showcase new products.
Trend signals
Trend signals for Bagvertising
Trend score 4.6 out of 10, from popularity 71%, activity 58%, freshness 8%.
Popularity71%
Activity58%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Bagvertising trend
5 featured examples from Mar 29 to Sep 30, 2009CategoryNaughty
Penisvertising
Tom of Finland Shopping Bag Creates Cheeky Illusion
Opportunity for ad agencies to explore new ways of capturing consumer attention and breaking through the noise.
CategoryFashion
Adverbags
Habitat Shoe Boutique Showcases Latest Products on Its Bags
Fashion retailers can leverage the trend towards shoppable bags to showcase their latest products and create a more memorable brand experience for customers.
CategoryEco
Biodegradable Shopping Bags
The Eco-Friendly 60 Bag Disintegrates in 60 Days
Retail businesses can adopt biodegradable shopping bags like the 60 Bag to meet consumer demand for sustainable packaging.
CategoryFashion
Eco Designer Totes
Enviro Bags Featuring Portraits of Marc Jacobs and Karl Lagerfeld
Opportunity for fashion retailers to offer eco-friendly and celebrity-branded products.
CategoryUnique
Badass Retail Promotions
'Clothes in Closets' Boast Shopping Bags With Brass Knuckles
Retailers can leverage aggressive promotions and creative advertising campaigns to increase foot traffic and sales.
