We all know how crazy and aggressive people can be when it comes to sales. Add in the current economy crisis and you have fashionistas ready to battle it out for those shoes they've had their eye on for so long.
Portuguese retailers Clothes in Closets got inspired by that idea in order to promote their big sales. The result was a shopping bag that comes with built-in badass brass knuckles for handles.
The message is clear--the store has sales that are good enough to get into a fight over.
The creative campaign was created by Leo Burnett (Lisbon, Portugal) with creative director Chacho Puebla, art director Luciana Cani and copywriter Pedro Ribeiro.
Badass Retail Promotions
More Stats +/-
Shoppers as Vultures
Shoppers as Hunters
Back-to-School Course Promotions
Digital Back-to-School Shopping Platforms
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
'Clothes in Closets' Boast Shopping Bags With Brass Knuckles
- By: AymanMar 29, 2009