We all know how crazy and aggressive people can be when it comes to sales. Add in the current economy crisis and you have fashionistas ready to battle it out for those shoes they've had their eye on for so long.
Portuguese retailers Clothes in Closets got inspired by that idea in order to promote their big sales. The result was a shopping bag that comes with built-in badass brass knuckles for handles.
The message is clear--the store has sales that are good enough to get into a fight over.
The creative campaign was created by Leo Burnett (Lisbon, Portugal) with creative director Chacho Puebla, art director Luciana Cani and copywriter Pedro Ribeiro.