The tinier the innovation is, the larger our instinct to keep and protect it
Implications - In the past you could take anything, make it miniature, and typically females flocked to it. Nowadays, however, we are seeing both genders gravitate to shrunken innovations. Mini-sizing triggers a natural instinct to protect and nurture for something -- and it's easier to care for something more compact!
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Date Range:
Mar 09 — Oct 09
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