Pierre Javelle & Akiki Ida Create Deliciously Edible War Zones

 - Jun 26, 2009   Updated: Mar 25 2011
References: minimiam & notcot.org
War has never looked so gosh darn cute. Pierre Javelle and Akiki Ida are a lovely French couple that create elaborate miniature scenes in edible substances.

The gallery above is of their War collection, and depicts mini soldiers fighting in odd places like pomegranates and salads. This collection takes the phrase “food fight” to a whole new level.

Implications - Consumers who get a kick out of ad campaigns that treat the world as a magical place full of endless adventures. For the same reason that successful blockbuster movies take viewers on journeys to new and exciting worlds, art like this instills a sense of excitement. Although not made for marketing purposes, artwork that follows this thematic undercurrent should definitely not be missed by creative companies interested in making a mark.