Category
Business
Autumn Teasers
Trend cluster
Category
Back to
Brick
Innovative approaches to bring online shoppers back in stores.
5.2
Trend score
Trend
What is the Back to Brick trend?
Back to Brick: Brick and mortar stores are shutting down quickly as retailers can't afford to cover costs lost due to fewer customers. Consumers are favoring the Web for its variety, ease of bargain hunting and convenience, so retailers need to either meet those needs too or offer something the online experience can't offer.
Trend themes
Themes within the Back to Brick trend
Three behaviours holding the trend together01
Brick and Mortar Innovation
Retailers are innovating with unique in-store experiences to bring customers back to brick and mortar stores.
02
Interactive Shopping Experiences
Tech and design are coming together to create immersive shopping experiences that blur the line between in-store and online shopping.
03
Luxury Convenience Stores
Convenience stores are no longer just for quick stops - luxury convenience stores are offering high-end products and personalized experiences.
Industry implications
What the Back to Brick trend means for industry
Where the trend changes the playbookFor
Retail
To stay competitive, retailers need to think outside the box and offer unique in-store experiences.
For
Technology
The integration of tech, like touchscreens and virtual reality, are changing the way we shop.
For
Luxury Brands
Luxury brands are redefining what it means to be a convenience store, offering high-end products and personalization.
Trend signals
Trend signals for Back to Brick
Trend score 5.2 out of 10, from popularity 80%, activity 67%, freshness 8%.
Popularity80%
Activity67%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Back to Brick trend
11 featured examples from Jan 26 to Sep 29, 2009CategoryBusiness
Boutique Vending Machines
‘U*tique' Upscale Automated Retail Shopping
Traditional brick and mortar retailers can innovate by introducing more interactive and automated shopping experiences similar to U*tique.
CategoryFashion
Stylish Shopping Shoots
Julius Bramanto's 'Market Maiden' Makes the Farmer's Market Fashionable
The fashion industry can leverage the trend of haute market style to reach new audiences and create unique brand experiences with outdoor market collaborations or location-based m…
CategoryBusiness
In-Store Online Shopping
Intel Point-of-Sale Kiosk Skips Sales Personnel But Not Fitting Rooms
In-store online shopping and point-of-sale kiosks are disrupting the retail industry.
CategoryPop Culture
In-Store Fan Shout-Outs
"Twilight" Cast Takes a Break From "New Moon" for Fan Video
Retailers can benefit from creating in-store experiences that connect with customers and build loyalty, especially in the age of online shopping.
CategoryEco
Solar-Powered Shopping Malls
Japan's Aeon and Oasis 21 Green Architecture
Opportunities for architects to incorporate green technologies and designs into their projects.
CategoryFashion
Brick and Glass Showrooms
Martin Margiela's Munich Store Is An Eclectic Fashion Hub
Opportunity for retailers to create immersive and visually striking store designs that enhance the shopping experience.
CategoryLifestyle
Shopping Dogs to Sell Pet Food
Eukanuba 'Fetch' Ad Campaign
Disruptive innovation opportunity: Develop pet food ads that feature animals interacting with products to showcase their benefits and appeal to pet owners.
CategoryMarketing
Magnetic Mall Ads
London's Westfield Shopping Center Wants You to Fly Towards the Light
Disruptive innovation opportunities in creating more impactful and memorable advertisements.
CategoryBusiness
Giant Independent Bookstores
Powell'S Color-Coded Rooms and In-Store Maps Defy Big Chains
The retail industry has an opportunity to invest in local, independent bookstores that offer a unique shopping experience to customers.
CategoryFashion
Rock Stars in Supermarkets
Gwen Stefani's Grocery Shopping Editorial Makes Chores Glamorous
Fashion brands can explore partnerships with supermarkets to elevate the shopping experience.
CategoryUnique
Self-Weighing Shopping Carts
Abastor2.0 Concept Would Make Getting Groceries Easy
The retail industry can benefit from adopting self-weighing shopping carts to enhance customer experience and streamline operations.
