Rock Stars in Supermarkets

Gwen Stefani's Grocery Shopping Editorial Makes Chores Glamorous

Gwen Stefani is a fashion designer, mom, and one badass rock star with a sense of style all her own. In the October issue of Glamour Magazine, she shows she is all of the above in a grocery shopping editorial.

Wearing her trademark red lipstick and platinum blond hair, Gwen Stefani shows off her ‘devil may care’ attitude that catapulted her to fame. Whether sporting her tartan patterned pants in her grocery shopping editorial or wearing a ball gown while nuzzling a puppy on the floor, she is undoubtedly a style icon.

Fashion-forward Grocery Shopping
Opportunity for fashion brands to partner with supermarkets and create stylish shopping experiences for customers.
Blurring the Line Between Fame and Everyday Life
Opportunity for celebrities and influencers to collaborate with magazines and brands to showcase their everyday activities in a glamorous way.
Iconic Personal Style Influencing Everyday Activities
Opportunity for fashion designers to create collections or collaborations inspired by celebrities' personal style and how it translates into mundane tasks like grocery shopping.

Industries Being Reshaped

Fashion
Fashion brands can explore partnerships with supermarkets to elevate the shopping experience.
Magazines
Magazines can collaborate with celebrities and influencers to showcase everyday activities in a glamorous way.
Retail
Fashion designers can create collections or collaborations inspired by celebrities' personal style and apply it to everyday activities like grocery shopping.
SCORE
2.9 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 32%
Activity 47%
Freshness 8%