Category
Lifestyle
Serial Snacking
Trend cluster
Category
Not-So-Tricky
Picky
Customers have more niche products to choose from than ever.
3.0
Trend score
Trend
What is the Not-So-Tricky Picky trend?
Not-So-Tricky Picky: More food allergies, intolerances, discerning tastes, and dietary preferences have actually made it less difficult to find niche dietary foods. Just as tofu went from being an exotic export to a mainstream commodity, products catering to gluten-free and vegan diets are becoming more readily available.
Trend themes
Themes within the Not-So-Tricky Picky trend
Three behaviours holding the trend together01
Niche Dietary Foods
Increasing demand for niche dietary foods caters to food allergies, intolerances and personalized dietary preferences.
02
Locavore Dining
The focus on locally-sourced ingredients in the fast food industry offers an opportunity for companies to create environmentally sustainable and seasonally-driven menus.
03
Specialized Social Networking
Social networking and dating apps focused on niche lifestyle choices, such as gluten-free or vegan, create communities of like-minded individuals and offer potential for market growth.
Industry implications
What the Not-So-Tricky Picky trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Innovations in dietary foods and locavore dining are disrupting traditional ideas of food consumption and have huge potential to change consumer habits in the food industry.
For
Social Networking/Dating
Niche social networking and dating apps have the potential to revolutionize the way people connect and interact online, catering to specific lifestyles and personal preferences.
For
Packaging and Design
Innovative packaging design for food products caters to increasingly health-conscious and eco-conscious consumers, creating new opportunities for design agencies and packaging manufacturers.
Trend signals
Trend signals for Not-So-Tricky Picky
Trend score 3.0 out of 10, from popularity 42%, activity 39%, freshness 8%.
Popularity42%
Activity39%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Not-So-Tricky Picky trend
11 featured examples from Feb 11 to Oct 5, 2009CategoryEco
Frugal Vegan Photoblogs
Melody Polakow Shares How to Make Healthy Meals for $3.33/Day
Food bloggers can explore using frugal veganism as a unique perspective to connect with readers looking for healthy and affordable meal ideas.
CategoryEco
Meat-Free Fast Food Chains
ZenBurger Lets Vegetarians Eat on the Run Too
The increase in popularity of vegetarian fast-food chains like ZenBurger presents a disruptive innovation opportunity for the fast-food industry to adapt and cater to changing con…
CategoryLifestyle
Wheat-Free Dating
Social Networking for Single Celiacs on GlutenFreeDate.com
Online dating could expand its offerings and market share by developing niche platforms for people of different food preferences and restricted diets.
CategoryEco
Celebrity Vegan Cafes
Heather Mills to Open Animal Free Bistro
Opportunities for companies to market vegan meat alternatives and organic alcohol products.
CategoryEco
Modern Eco Diets
The Raw Food Diet Makes a Comeback For Healthier, Greener Lifestyles
The trend towards raw foodism and sustainable, eco diets present an opportunity for the food industry to innovate and adapt their menus and production methods.
CategoryEco
Locavore Fast Food
Pacific Northwest's Burgerville Restaurants Use Local Ingredients
Fast food chains can adopt a locavore philosophy and invest in environmentally-friendly practices to differentiate themselves and appeal to consumers who value sustainable, locall…
CategoryLuxury
Vegan Caviar
A Gourmet, Fish Roe-Free Alternative for Discerning Herbivores
Disruptive innovation opportunity for food and catering companies to cater to the growing demand for unique, affordable, and vegan food options.
CategoryLifestyle
Websites for Picky Eaters
'Gluten Free Food Reviews' Tests the Bad So You Don't Have To
The food and beverage industry can capitalize on trends like the gluten-free craze by creating new and innovative products that cater to this market.
CategoryLifestyle
Noodles for Non-Wheateaters
Award-winning Kampyo Udon is Cute and Tummy Conscious
Innovations in using alternative ingredients for mainstream food products
CategoryLifestyle
Celiac Social Networking
GlutenFreeFaces.com Exists for Wheat-Free People
Exploring niche social media businesses catering to specific dietary restrictions.
CategoryEco
Weekly Vegetarianism
Meat-Free-Monday Campaign Launches With Celeb Support
The rise of meat-free Mondays can lead to increased demand for plant-based proteins and alternative meats.
