Customers have more niche products to choose from than ever
Implications - More food allergies, intolerances, discerning tastes, and dietary preferences have actually made it less difficult to find niche dietary foods. Just as tofu went from being an exotic export to a mainstream commodity, products catering to gluten-free and vegan diets are becoming more readily available.
Trend Themes
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Niche Dietary Foods — Increasing demand for niche dietary foods caters to food allergies, intolerances and personalized dietary preferences.
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Locavore Dining — The focus on locally-sourced ingredients in the fast food industry offers an opportunity for companies to create environmentally sustainable and seasonally-driven menus.
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Specialized Social Networking — Social networking and dating apps focused on niche lifestyle choices, such as gluten-free or vegan, create communities of like-minded individuals and offer potential for market growth.
Industry Implications
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Food and Beverage — Innovations in dietary foods and locavore dining are disrupting traditional ideas of food consumption and have huge potential to change consumer habits in the food industry.
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Social Networking/dating — Niche social networking and dating apps have the potential to revolutionize the way people connect and interact online, catering to specific lifestyles and personal preferences.
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Packaging and Design — Innovative packaging design for food products caters to increasingly health-conscious and eco-conscious consumers, creating new opportunities for design agencies and packaging manufacturers.
