Candy Floss Fantasies

MAC and Hello Kitty Channel Alice in Wonderland

A muse wakes up on a mountain of candy floss and follows a black cat into a delicious pink fairy tale land which is best described as a mix between David Lachapelle and Alice in Wonderland. Turns out to be a hot fantasy where she is seduced by dancing black Kitty men. Why, oh why?

It is a steamy and sugar-orgasmatastic advertisement brought to you by Hello Kitty and MAC cosmetics. The film is a great advertisement for the make up brand and the little Hello Kitty model is brilliantly cute.

Fantasy Makeup
Opportunity for cosmetic companies to create a line of makeup inspired by fantasy themes like Alice in Wonderland and Hello Kitty.
Branded Collaborations
Opportunity for brands to create unique and eye-catching collaborations to attract consumer attention and increase brand visibility.
Visual Storytelling
Opportunity for brands to use visually stunning and immersive storytelling techniques in their advertisements to captivate and engage consumers.

Industries Being Reshaped

Cosmetics
Disruptive innovation opportunity exists for cosmetics companies to explore fantastical and whimsical themes in their product lines and marketing campaigns.
Fashion
There is an opportunity for fashion brands to collaborate with cosmetic companies to create visually striking and unique campaigns that appeal to consumers' sense of fantasy and escapism.
Advertising
The advertising industry has an opportunity to explore more visually imaginative and creative ways to tell stories and capture attention, as demonstrated by the Hello Kitty and MAC collaboration.
SCORE
5.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 87%
Activity 81%
Freshness 8%

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