Hello Kitty works together with adidas Originals on a new design iteration of the signature Superstar sneaker model for the season. The shoe is detailed with motifs that celebrate the beloved cartoon character with accents inclduing her eats and iconic red bow.
The shoes are also detailed with red and pink laces, polka dot patterns at the outsoles, and the same pattern seen paneling throughout the heel section. The Sanrio character can also be seen on the lateral heel with additional references on the tongue tag that reads "Hello Kitty" in black against the white base foundation for a pop of contrast. Additional branding can be seen in the form of the tonal Three Stripes on the side and the embroidered logo in pink at the heel.
Image Credit: adidas
Key Themes Behind This Trend
- Cartoon-inspired Sneakers
- Rising interest in cartoon-inspired sneakers offer disruptive opportunities in the fashion and footwear industry.
- Collaborative Product Designs
- Collaborations between companies, especially popular cartoons, offer opportunities for new product designs in the fashion industry.
- Nostalgia Marketing
- Nostalgia marketing through collaborations with beloved cartoons can create new markets for fashion and footwear industries.
Where This Applies
- Fashion
- Innovation in product design and marketing strategy to appeal to a wider audience in the fashion industry.
- Footwear
- New fashion trends in sneakers and unique collaborations could disrupt the market in footwear industry.
- Cartoon Merchandising
- Collaborations between popular cartoons and fashion brands show potential growth in licensed merchandise industry.
