These menswear retail innovations range from pop-up sneaker bars to multi-sized clothing collections that are designed to conform to non-traditional body shapes. While size-inclusive clothing labels and plus-sized menswear blogs are paving the way for male body inclusivity -- while marketers are making major strides in this realm, they are often targeting a female majority and discounting male audiences -- major and independent brands are recognizing the importance of experiential marketing.
While fitness-themed pop-ups by Adidas and Nike target health-conscious sneaker buffs, a handful of bespoke menswear pop-ups took over New York city this past holiday season and were marketed to the urban hipster with an affinity for quality. This particular demographic desires exclusivity and rejects mass-produced goods in exchange for something that reflects one's personality.
Additional menswear retail innovations include cinematic mannequins and skincare pop-ups like Zoolander 2's promotional partnerships with Kiehl's and Valentino. These examples appealed to the film's viewers, a Millennial demographic who responds to humorous marketing and publicity stunts that are easy to share on social media channels.
38 Menswear Retail Innovations
From Bespoke Footwear Pop-Ups to Multi-Sized Clothing Collections:
Jana Pijak — Mar 10, 2016 — Business
38
Menswear E-Commerce Sites
'JackThreads' is Shifting from Selling Other Brands to Its Own Label
37
Whiteout Menswear Boutiques
The Likelihood Store in Seattle is a Hip Menswear Boutique
36
Personalized Scent Subscriptions
Scent Trunk's Fragrance Subscription Will Find Your Perfect Scent
35
Interactive Menswear Stores
The 'Dandy Lab' Creates a Hybrid Shopping Experience for Men
34
Exclusive Menswear Boutiques
Chicago's 'RSVP Gallery' Blends High-fashion with Streetwear
33
Luxurious Menswear Flagships
The Joseph Abboud Flagship in NYC is the Designer's First
32
Brutalist Sneaker Shops
The EYTYS store in Stockholm is Inspired by Two Design Genres
31
Charismatic Menswear Outposts
The Utrecht Denham Store Boasts a Salvaged Wooden Barn Floor
30
Eclectic Menswear Boutiques
This Menswear Retail Hub in Manchester Carries Hard to Find Brands
29
Dedicated Sneaker Pop-Up Shops
This Adidas BOOST Pop-Up Launches the Tech in London
28
Designer Male-Only Pop-Ups
This Louis Vuitton Pop-Up Features Clothing and Accessories for Men
27
Japanese Fashion Exhibitions
The MR PORTER x BEAMS Exhibition in London is Japan-Inspired
26
Exclusive Footwear Pop-Ups
This Adidas Pop-Up Store Showcases New Products & Adidas Originals
25
Pristine Denim Boutiques
The New Natural Selection Flagship is a Minimalist Menswear Escape
24
Menswear-Only Activewear Shops
'The Local' is a lululemon Concept Store That Only Sells Menswear
23
Menswear Brand Cafes
The Frank & Oak Toronto Flagship Houses Cafe St Viateur
22
Hybrid Bistro-Sneaker Shops
KNOCK Kitchen & Kicks Combines a Love of Good Food and Sneakers
21
Holiday Menswear Pop-Ups
The BESPOKEN x TRNK Activation Targets Fashion-Forward Urbanites
20
Breakfast Sneaker Bars
The KITH NYC is a Sneaker Shop that Also Serves Sweet Breakfast Treats
19
Sock Subscription Services
'Sock Fancy' Delivers New Men's Socks Each and Every Month
18
Sock Subscription Services
This Service Helps Customers Build the Perfect Sock Drawer
17
Charred Wood Boutique Facades
The New COS Flagship in Toronto Resides in Stylish Yorkville
16
Plus-Size Menswear Blogs
This Body Positive Fashion Blog is Intended for Plus-Size Men
15
Footwear Subscription Services
'King & Stone' Provides Stylish Shoes for Men All Year Round
14
Upscale Menswear Boutiques
The Cadini in Pune India Feature Luxurious, Yet Modern Touches
13
Premium Sock Subscription Services
This Company Provides Consumers with Unique Socks Each Month
12
Cinematic Fashion Mannequins
These Valentino x Zoolander Mannequins Celebrate the Comedy Sequel
11
Wardrobe Delivery E-Tailers
Buck Mason Lets Customers Try on Clothes at Home Before Purchasing
10
Monthly Necktie Subscriptions
Root Bizzle's Tie of the Month Club Delivers Style
9
Menswear Thrift Apps
The Grailed Consignment Store is Now Available in App Form
8
Speedy Sneaker-Selling Apps
Flip is the Sneaker Retailing Application for the Snapchat Generation
7
Occasion-Specific Clothing Subscriptions
This Service Takes the Stress Out of Outfit-Planning
6
Co-Branded Sneaker Cleaners
Patta and Jason Markk Teamed Up for an All-Black Cleaning Kit
5
Bespoke Footwear Pop-Ups
The Jack Erwin Holiday Pop-Up Featured Leather Shoes for Men
4
Masculine Candle Scents
The Tres Bien Votives Feature Woodsy Aromas for Men to Relax to
3
Multi-Size Clothing Collections
Custom Sized Clothes from Slantt are Available in 75 Sizes
2
Male Fragrance Subscriptions
'Scentbird' Embraces Male Cosmetics with Cologne Samples
1
Knapsack Pop-Up Shops
Extra Butter and Herschel Collaborated on the 'City Limitless' Pop-Up Shop
Related Ideas
Hybrid Cannabis Lifestyle Brands
Toronto's Tokyo Smoke Combines Cannabis, Coffee and Fashion
Whiteout Menswear Boutiques
The Likelihood Store in Seattle is a Hip Menswear Boutique
Exclusive Menswear Boutiques
Chicago's 'RSVP Gallery' Blends High-fashion with Streetwear
Upcycled Clothing Shops
The Empty Shop is a Traveling Secondhand Store That Benefits Non-Profits
Remixed Restaurant Packaging
Yael Weiser Remixes Traditional McDonald's Branding With Blue Hues
Geisha Sportswear Collections
The 'Asian-Arena' Adidas Originals Infuses Asian Clothing Culture
On-Site 3D-Printed Shoes
The 'Feetz@DSW' Pop-Up Let Consumers Watch Their Shoes as They Printed
Celestial Rapper Shoe Designs
The Adidas Yeezy Boost 350 Moonrock Take Inspiration from Space
Dedicated Sneaker Pop-Up Shops
This Adidas BOOST Pop-Up Launches the Tech in London
Plaster Hand Candlesticks
These DIY Candlesticks Make Perfect Halloween Centerpieces
Pop-Up Shoe Stores
This Mobile Shop Lets Customers Experiment with High-Tech Footwear
Evolving Sneaker Stores
Axel Arigato is a Swedish Shoe Designer with a New Offering Each Week
Lavish Pop-Up Boutiques
Chanel Opens a New Temporary Store in Rome
Neoprene Nova Sneakers
The Adidas Tubular Shoe Styles Opt for a Red Upper for Valentine's Day
Retrospective Magazine Exhibits
Gossip Magazine Grazia Celebrated Its 10th Anniversary in 2015
Body Positive Media Campaigns
This Campaign Aims to Challenge Conventional Beauty Standards
Exclusive Footwear Pop-Ups
This Adidas Pop-Up Store Showcases New Products & Adidas Originals
Caged Unisex Fashions
The ETQ Amsterdam Store Boasts an Austere Interior Decor
Parisian Sneaker Shops
The Sneakersnstuff France Location is an Elegant and Airy Boutique
Modernist Skincare Boutiques
The Sleek Aesop Sao Paulo Shop is the First to Open in Brazil
Homeless Clothing Pop-Up Shops
This Pop-Up Concept Store Lets Londoners Shop for the Homeless
Rustic Bakery Branding
Scott Naauao's Breadshop Brand Identity Features Stamped Details
Minimalist Yogurt Shops
The Le Pur Pop-Up Shop Boasts a Clean and Fresh Design
Men's Fashionable Socks
The N/A Boxers and Basics Collection Focuses on Monochromatic Designs
Festive Chocolate-Covered Pop-Ups
The Cadbury Christmas Grotto is Part of Its UK Advent Tour
Design Community Showrooms
The Provide Showroom in Vancouver Combines Modernity with Classicism
Short-Term Retail Agency Pop-Ups
The Appear Here Paris Highlights the Brand's Unique B2B Platform
Medieval Series-Themed Bars
The Pop-Up Geeks Created a Game of Thrones Bar in Edinburgh, Scotland
Winter-Themed Whiskey Pop-Ups
The Hedonist Project and Diageo Launch a Festive Holiday Bar
Menswear-Only Activewear Shops
'The Local' is a lululemon Concept Store That Only Sells Menswear
Gothic Footwear Boutiques
This Warsaw Store Boasts Church-Inspired Interior Architecture
Empowering Plus-Size Campaigns
This New Ad Seeks to Encourage Body Positivity in the Media
Minimalist Flagship Boutiques
Hussein Chalayan Opens His First Retail Space in London
Sports Attire Subscriptions
This Clothing Subscription Delivers Monthly Casual Athletic Wear
Interactive Chocolate-Making Kiosks
Chocolate Moonshine Co. Lets Consumers Create Their Own Treats
Men-Only Fashion Sites
The Hermes Men Site Features Playful Distractions for the Modern Man
Barren Modernist Boutiques
The Olaf Hussein Store in Amsterdam is Almost Entirely Bare
Gallery Sneaker Shops
LACES Show Store Only Sells Limited Edition Sneakers and Hats
Luxury Car Brand Cafes
The Cadillac House Combines Artisan Coffee with Luxury Vehicles
Fashion Gallery Boutiques
This Elegant Fashion Shop Boasts Feminine Tones & Natural Light
Robotic Shoe Factories
Adidas' Speedfactory Will Be Largely Operated By Robots
Retro Music Restaurants
This Eatery Incorporates Musical Nostalgia From Rock and Disco Eras
Urban Safari Treehouse Pop-Ups
This Enormous Activation is for the Lion Sands Game Reserve
Sensory Clothing Displays
The Adidas Climachill Display is an Immersive Experience for Shoppers
Holiday Menswear Pop-Ups
The BESPOKEN x TRNK Activation Targets Fashion-Forward Urbanites
Homey Display Windows
Chando’s Retail Window Display Recreates a Stylish Woman's Apartment
Simple Historic Flagship Shops
The Peserico Store in Florence Boasts a Monochrome Look
Hot Gin Cocktail Bars
This Pop-Up Bar is Serving Warm Gin Beverages to Combat the Cold Winter
Luxury Fashion Brand Pop-Ups
The Gucci Pop-Up Brings High-End Clothing to Korean Consumers
Swedish Furniture Brand Exhibits
A IKEA Exhibition on Storage Will Go on Display in London
Scientific Perfume Displays
This Science Lab Display Promotes Penhaligon's High-End Perfumes
Breakfast Sneaker Bars
The KITH NYC is a Sneaker Shop that Also Serves Sweet Breakfast Treats
Designer Art Installation Venues
The J.W.Anderson Workshops is a Brick-and-Mortar Arts Space
Next-Gen Pop-Up Shops
This Concept Pop-Up Store Envisions the Store of the Future
Sock Subscription Services
'Sock Fancy' Delivers New Men's Socks Each and Every Month
Sock Subscription Services
This Service Helps Customers Build the Perfect Sock Drawer
Whiteout Sneaker Shop Concepts
The Sneakerhead White Store Only Sells White Kicks
Charred Wood Boutique Facades
The New COS Flagship in Toronto Resides in Stylish Yorkville
Celebrity Athlete Stores
Chicago's Jordan Brand Shop Boasts Exclusive Shoes & An Invite-Only Court
Floating Fast Food Barges
A&W Creates a Floating Restaurant with a Water Accessible Drive Thru
Footwear Subscription Services
'King & Stone' Provides Stylish Shoes for Men All Year Round
Hazelnut Spread Pop-Ups
This Temporary Nutella Store Offered Personalized Jars for Consumers
Galactic Christmas Shows
Galeries Lafayette Held a Star Wars Christmas Show for the Festive Season
DIY Fretwork Pumpkins
This Heavy Duty Pumpkin Craft Creates a Ornamental Halloween Decoration
Gamified Pop-Up Eateries
The 'Meal of Fortune' Pop-Up is Part Restaurant and Part Arcade
Ceramic Sneaker Sculptures
Artist Lee Chun Has Given the Adidas Ultra Boost a Solid Makeover
Airport Pop-Up Ice Rinks
Denver International Airport Opened a Free Ice Rink During the Holidays
Compression Leg Warmers
The Talon Leg Tights Keep the Body Warm While Exercising Outside
Deodorizer Sneaker Dryers
The StinkBOSS is an Antibacterial Device for Cleaning Sport Footwear
DIY Cognac Pop-Ups
La Maison Remy Martin Offered Members the Chance to Blend Their Own Cognac
Body Positive Illustrations
These Drawings by Artist Rachele Cateyes Target Fat-Shaming Attitudes
Premium Sock Subscription Services
This Company Provides Consumers with Unique Socks Each Month
Sparkling Tequila Displays
'Perfect Constellation' is a Patron Installation in a Selfridges Window
Asymmetrical Wooden Boutiques
This Store Interior is Filled with Layers of Floating Timber Slabs
Paper Craft Retail Displays
This Whimsical Window Display Features Intricate Paper Sculptures
VR Skiwear Pop-Ups
Harvey Nichols' Perfect Moment Pop-Up Turns the Store into a Winter Village
Branded Shoe Subscription Services
This Service Provides Women with Premium Athletic Accessories
Plus-Sized Male Magazines
'Mr. Babe' is a Magazine Designed for Men with a High Body Mass Index
Stark Chocolate Shops
The Mast Brothers Chocolaterie is a Blank Canvas for Displays
Chinese Celebration Sneakers
Adidas Tubular Sneakers are Given a New Look for Chinese New Year
Sneaker Pop-Up Galleries
Adidas Introduces the Public to Its New 'Tubular' Shoe Collection
Feces-Themed Cafes
Korea's Poop Cafe Is Feminine and Dainty With Themed Treats
Portable Spell Kits
The Hauscraft Hauscraft Hustle Spell Kit Promotes Spiritual Well-Being
Fashion-Based Polling Apps
This App Allows Users to Create Polls and Generate Feedback
Ethical Fashion Apps
Good On You Shows Socially Conscious Fashion Ratings For Your Favorite Brands
Robot Building Subscriptions
This Service Delivers a New Robot Part Each Month
Sassy Server Restaurants
Ed Debevic's Purposefully Offers Rude Restaurant Service to Customers
Italian Innovation Exhibits
This Exhibition Highlights Products and Designs From All Industries
French Contemporary Flagships
The APC San Francisco Store is Located in the Jackson Square Area
Rapper Ice Cream Trucks
Artist Raekwon is Celebrating a Music Milestone with Ice Cream Treats
Comfort-Focused Cork Insoles
These Inserts Make It Easier to Wear Shoes Without Socks
Cage-Like Store Interiors
This Flagship Store Features a Continuous Clothing Rail Throughout
Energizing Compression Hosiery
Futuro Compression Travel Socks Help to Increase Circulation
Interplanetary Christmas Socks
These Star Wars Christmas Stockings Use the Force to Summon Santa
Athletic Sock Collections
The NBA and Stance Hoops Joined Forces for a New Sock Collection
Savory Carrot Cocktails
This Decadent Boozy Beverage is Loaded With Vegetables and Dry Gin
Upscale Water Tastings
Ray's and Stark Bar Features an Extensive Water Menu with 40 Varieities
Greeting Card Trucks
Hallmark's Holiday Truck Helps People Discover the Joy of Sending Warm Wishes
Body Positive Underwear Ads
This Ad Features Men of Many Different Body Types
Sensory Audio Shops
These Sennheiser Pop-Up Stores Celebrate the Holiday Season
Size-Inclusive Celebrity Fashions
Melissa McCarthy's Clothing Line with Seven7 Has Sizes 4 to 28
Curated Shopping Apps
This Men's Lifestyle Platform Offers Just One New Item Each Day
Scent-Mimicking Candles
Airwick Gives 'The Gift of Home' by Capturing Scents of Different Houses
Vintage Soda Cocktail Pop-Ups
Soda Brand Fentimans Has Launched a Pop-Up Ahead of Six Nations
Bespoke Footwear Pop-Ups
The Jack Erwin Holiday Pop-Up Featured Leather Shoes for Men
Translucent-Shelled Flagship Stores
Acne Studios' Seoul Flagship is Clad in Concrete
Street-Worthy Sport Socks
These Primeknit Socks Blend Sport and Street Aesthetics
Barrel-Honoring Whiskey Pop-Ups
The Latest Glenmorangie Pop-Up Bar Has Opened in London's Soho
Coconut Wax Candles
'Keap' Candles are Eco-friendly, Handmade and Come in a Reusable Glass
Live Long-Form Narrative Experiences
Pop-Up Playground Offers Live Narratives Featuring Actors
Hair Subscription Services
'Curlmix' is a Service is Designed Specifically for Curly Haired Girls
Kids Equality Socks
The 'Pals Socks' for Kids Come in Mismatched Pairs to Embrace Differences
Touchscreen Fashion Displays
At Harrods, Adidas Uses an Interactive Product Browser to Model Goods
Halloween Champagne Tastings
Veuve Clicquot Introduces a 'Widow Series' for Halloween
DIY 3D-Printed Pumpkins
This Halloween Ornament Can Be Made and Customized At Home
Tear Gas-Scented Candles
Amnesty International Sent Tear Gas Scented Candles to Protest Its Use
Rotating Birthday Candles
The Opening Flower Happy Birthday Candle Rotates and Sings While Lit
Wallpaper-Inspired Candles
This Collaboration Features Minimalistic Design Details and Textures
Online Tuxedo Rentals
George Zimmer Launched 'Generation Tux' to Suit Up Men With Just One Click
Low-Budget Hardware Ads
This Parody Christmas Ad from Robert Dyas Became a Viral Sensation
Smartphone Screen Ornaments
Rethink's Modern Christmas Ornament Removes Distracting Technology
Sporty Rapper Talk Shows
Adidas and Snoop Dogg Teamed Up to Create 'Coach Snoop's Turf'd Up'
Soulful Holiday Duets
This Apple Holiday Commercial Features Stevie Wonder and Andra Day