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This Campaign Aims to Challenge Conventional Beauty Standards

 - Nov 30, 2015
References: wearyourvoicemag & bustle
'Wear Your Voice Magazine' just launched a new media campaign that aims to challenge conventional beauty standards. When it comes to mainstream media, it is rare to see a broad spectrum of beauty represented in a single photo shoot. This campaign aims to foster a more inclusive understanding of beauty by shifting the conversation beyond mere aesthetics.

The '#BeyondBeauty' campaign was first launched on Facebook on November 22nd. The campaign features a number of beautiful images taken by photographer Elena Kulikova. The images feature 18 women who represent many different sizes, shapes, gender expressions, abilities and colors. Some of the most powerful photos in the campaign are the before and after photos that show the models completely unchanged.

The idea behind the body positive campaign is to challenge conventional beauty standards and showcase those that are often ignored by mainstream media.