Fashion designer Hussein Chalayan opened his first retail space in London's Mayfair. The boutique has a minimalist aesthetic outfitted with carefully selected pieces featured on the perimeter.
When conceptualizing the space, Chalayan wanted to create an environment that was a backdrop to the clothes rather than a visually stimulating environment. A simple black rail provides spatial definition while also providing hanging space. The most interesting piece in the store is a black hull of a boat that is placed in the center of the room. The large structure can be used as a display or dining area for events.
The boutique's sleek and contemporary digital payment counter boasts simple and clean black lines. The exterior sets the tone for the subtle and low-key interior with a plain black facade and the designer's last name.