The New York-based designers of these all-natural coconut wax candles are both socially and environmentally aware.
The makers have a strong dedication to all-natural products, staying far away from anything you wouldn't want to put in or on your body. Using beeswax instead of glue to secure the wick, they don't use any artificial coloring or paraffin wax. The glass container that the Keap candles come in can be reused as a beautiful drinking glass, with an easy-to-peel label.
Finally, KEAP has a mission statement, "Buy a candle, light a home" -- partnering with SolarAid to bring solar lamps to those not connected to electricity grids across the globe. In addition to all of these positive social and environmental impacts, the natural scents like "Green Market" and "Wood Cabin" fill a room without being overpowering.
Why This Trend Is Growing
- Sustainable Candles
- The use of all-natural coconut wax and reusable glass containers creates opportunities for sustainable candles disrupting traditional candle-making methods.
- All-natural Products
- The dedication to all-natural ingredients such as beeswax and avoidance of artificial coloring or paraffin wax can disrupt the market that typically relies on non-green production methods.
- Socially Responsible Entrepreneurship
- The company's mission statement and partnership with SolarAid can lead to future disruptive innovation opportunities in socially responsible entrepreneurship.
Industries Being Reshaped
- Candles
- Traditional candle-making methods could be disrupted by the use of all-natural and sustainable production methods for candles.
- Home
- The combination of eco-friendly candles and reusable glass containers can disrupt traditional home decor, creating a trend towards sustainability.
- Social Impact
- KEAP's partnership with SolarAid highlights the possibility of creating a new sector in the industry of corporate social responsibility and impact.
