The enormous popularity of Mast Brothers artisanal chocolate bars is a testament to the good taste of Rick and Michael Mast.
Now, the Mast Brothers have taken that impeccable sense of beauty and applied it to the design of their roastery and flagship store in Brooklyn -- a must-see destination for those attending Trend Hunter’s New York innovation conference. The entirely renovated chocolate shop will feature stark white displays and black wood shelving, the better to showcase the pretty packaging of Mast Brothers chocolate bars and the exquisite design of individual chocolates. Design touches -- like the cubic black display stands and the burlap bags of cocoa beans along the walls -- echo the chocolate production process.
The Mast Brothers decided to renovate the Williamsburg boutique in order to better reflect the aesthetic of their brand. They also wanted it to echo the style of their recently-opened location in Shoreditch, London, England.
Key Themes Behind This Trend
- Artisanal Chocolate Shops
- Opportunity for established chocolatiers to renovate their stores to focus more on aesthetics and design.
- Minimalist Design
- Minimalist design could be applied to other crafts like jewelry, fashion, and pottery to highlight the beauty of the material rather than the embellishments.
- Brand Identity
- Creating a brand identity through design could be implemented across various industries to showcase a unique selling point and establish brand recognition.
Where This Applies
- Chocolate Industry
- The chocolate industry has an opportunity to capitalize on the artisanal trend by revamping their stores to blend modern design and aesthetics.
- Beverage Industry
- A minimalist approach to beverage packaging could revolutionize the industry, particularly with artisanal and small-batch alcoholic beverages.
- Fashion Industry
- Clothing stores could adopt a minimalist approach to their stores, showcasing quality materials and design rather than over-the-top branding or embellishments.
