Fashion designer Simone Rocha's unveiled a self-titled fashion shop in London England featuring feminine tones. The unique space is designed to mimic an open-concept art gallery.
The entire fashion shop features white-washed walls, two enormous windows at either end of the boutique and concrete flooring. The vast amount of natural light emphasizes the beautiful clothing that is presented on racks and mannequins. In addition, there are elegant white over-sized bird cages that contain various articles of clothing.
The space is decorated with white seating and pieces of abstract sculptures. Along with various pieces of feminine attire, the store holds bags, shoes, knitwear and jewelry. The store presents feminine tones and cohesive themes with light colors and abstract decor.