'Feetz@DSW' is a partnership between Feetz, a 3D-printed shoemaker, and DSW, a shoe retailer with stores in New York City and San Francisco. The partnership took the form of a pop-up store in which Feetz set up shop, letting consumers place orders on the customized shoes and observe as those shoes got printed right before their eyes.
Feetz calls itself "the digital cobbler," bringing that traditional craft into the modern world thanks to 3D printing technology. Beyond the impressiveness of printing out shoes in the first place, Feetz incorporates software into its system in clever ways. For instance, consumers can use the 'SizeMe' app to size their feet from home and order the shoes remotely.
The service is convenient in and of itself, but the Feetz@DSW pop-up gave consumers the opportunity to see just how fascinating the process is live.