'Mr. Babe' is a new magazine from Japan that is designed to appeal to men between the ages of 30 to 50, specifically those who have a body mass index over 25.
Through telling the stories of everyone from film directors to wrestlers, the magazine is set to showcase fashion for a range of larger men.
The first ever issue of the Mr. Babe magazine is set for a release near the end of the month, in line with a global movement to push inclusivity and honesty when it comes to cultivating positive body images. Although the obesity rate of Japanese men is growing, it doesn't seem that Mr. Babe will try in any way to change the behavior or habits of readers and instead communicates that they are perfect just the way they are.