This unique design exhibition highlights the history of Italian innovation. The exhibit does not feature one specific industry, but varies from design innovation in the areas of cars, scooters, fashion and architecture among many others.
The exhibit spans from small objects and design pieces to groundbreaking inventions and even includes archival material from Italy's Museimpresa. Some pieces displayed include popular bottle designs by Fortunato Depero as well as lesser known innovations like the 'pressa catozzo,' a revolutionary film editing machine. The idea for the exhibit sprang up after Francesca Molteni wrote an article on Italian innovation, specifically objects produced in Italy, by Italian companies. That article became the basis for the exhibit which has since widened its scope. Molteni wanted to not only showcase Italian innovation products, but also highlight the works of entire industries.
Why This Trend Is Growing
- Italian Innovation
- Opportunity for various industries in Italy to showcase innovative designs and products.
- Industry-wide Design Innovation
- Exhibiting not just products but entire industries' contribution to Italian design innovation.
- Archival Material Utilization
- Exhibiting lesser-known innovations that have not been recognized before using archival material.
Industries Being Reshaped
- Fashion Industry
- Fashion industry can showcase new innovative designs and creations using technological advancements.
- Automobile Industry
- Automobile industry can showcase their design innovations from the past and present and contribute to new breakthroughs.
- Film Industry
- Film industry can showcase lesser-known innovations like the 'pressa catozzo,' a revolutionary film editing machine.
