Marketing

Top 100 Marketing Trends for 2018

#100 Multi-Sensory Tech Showcases
#99 Multidimensional Cosmetic Window Displays
#98 Nostalgic Food Truck Branding
#97 Minimalist In-Store Promotions
#96 8-Track Chip Bags
#95 Fast Food Salad Shops
#94 Geological Food Shops
#93 Furniture Brand Pop-Up Shops
#92 Deceptive Shampoo Campaigns
#91 Secret Celebratory Burgers
#90 Interactive Furniture Fairs
#89 Multisensory Dining Experiences
#88 Color-Changing Business Cards
#87 Anti-Energy Drinks
#86 Curated Pre-Rolled Cannabis
#85 VR Train Tours
#84 Minimal Marijuana Accessories
#83 Waste-Reduction Cafes
#82 Customizable Skincare Labs
#81 Redesigned Fast Food Chains
#80 Male Cosmetic Ambassadors
#79 Experiential Tech Stores
#78 Millennial-Targeted CPG Brands
#77 Conceptual Moon Water Drinks
#76 Gaming App Pop-Up Cafes
#75 360-Degree Cabin Tours
#74 Social Media Influencer Schools
#73 Personalized Pet Subscriptions
#72 Millennial-Targeting Furniture Collections
#71 Social Augmented Reality Devices
#70 Collaborative Car Design Experiences
#69 In-Mall VR Theme Parks
#68 Sensorial Festival Activations
#67 Branded To-Go Box Controllers
#66 Gamer Pop-Up Hotels
#65 Brand-Curated Restaurant Experiences
#64 Sci-Fi Series Pop-Up Bars
#63 Supermarket Clothing Pop-Ups
#62 Color-Changing Food Packaging
#61 Emotion-Powered Pop-Up Shops
#60 Immersive Sci-Fi Hotels
#59 Branded Advertising Coffee Carts
#58 Influencer-Approved Cafe Popups
#57 Living Zombie Billboards
#56 Augmented Reality Scavenger Hunts
#55 Teen Film Makeup Brushes
#54 Data-Driven Music Billboards
#53 Smashed Billboard Stunts
#52 Influencer-Branded Cosmetics
#51 Charitable Broken Billboard Campaigns
#50 Virtual Band App Collaborations
#49 Trash Collection Dispensary Promotions
#48 Whimsical Social Influencer Ads
#47 Snowing Billboard Ads
#46 Minimalist Salad Bar Branding
#45 Musical Soda Campaigns
#44 Influencer Marketing Platforms
#43 Altering Billboard Advertisements
#42 Mexican Beauty Influencer Collaborations
#41 Social Media Purchasing Platforms
#40 Pollution-Revealing Billboards
#39 Coughing Billboard Campaigns
#38 Influencer Shoutout Marketing Platforms
#37 Inked Pollution Murals
#36 Non-Alcoholic Beer Ads
#35 Competitive Brand Comparison Ads
#34 Social Media Video Festivals
#33 Food-Ordering Wands
#32 Digital-First Makeup Campaigns
#31 Creepy Clown Burger Campaigns
#30 Air Filtration Billboards
#29 Unbranded Series Billboard Ads
#28 Influencer Furniture Ads
#27 Influencer Business Management Apps
#26 Candy Brand Halloween Campaigns
#25 Interactive On-Campus Marketing Campaigns
#24 Climate Change Beer Campaigns
#23 Influencer Marketing Campaign Platforms
#22 GIF-Style Footwear Commercials
#21 Holiday Coffee Beverage Campaigns
#20 Humorous Natural Deodorant Ads
#19 Influencer Apartment Decor Tips
#18 Inclusive Celebratory Hair Ads
#17 Forward-Thinking Furniture Ads
#16 Relaxing Back-to-School Commercials
#15 Third-Party Social Management Platforms
#14 Animated Influencer Webseries
#13 Influencer-Crafted Shampoo Ads
#12 Familial Blogger Campaigns
#11 Charitable Fast Food Campaigns
#10 Celebrity Jerky Connoisseur Campaigns
#9 Channel-Takeover Branding Stunts
#8 Harmonious Holiday Clothing Commercials
#7 Prideful Furniture Campaigns
#6 Renegade Condo Billboards
#5 Youth-Targeted Cancer Campaigns
#4 Self-Parenting Insurance Ads
#3 Empowering Snack Ads
#2 Card Game Holiday Campaigns
#1 Menstruation Normalizing Campaigns
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From Inclusive Commercials to Charitable Promotional Campaigns

This past year has seen a lot of promotional trends in the realms of inclusion and charity, and marketing trends in 2018 are likely to continue down this path.

Equal and progressive representation in the media, whether promotional or entertainment-based, has been growing in prominence in the past year, and will continue to do so in the future. Examples of inclusive approaches to representation include IKEA Canada's Wonderful World commercial, the Pantene Gold Series hair products and campaign that is targeted at women with natural hair, or the inclusion of Manny Gutierrez as Maybelline's first male beauty ambassador.

With the political environment in North America being as volatile as it has been this past year, brands have responded to this turmoil by creating promotional campaigns that do good for various causes, a trend that is likely to continue into the new year. Examples include Cards Against Humanity Saves America, Brewdog's environment-focused beer campaign, and McCann Lima's billboard which reveals its writing when the billboard is exposed to pollution.
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