This PepsiCo retailer competition is being run in the UK by the multinational brand as a reward for customers that encourages them to stock up on product this summertime. The competition is offering 10 independent retailers with the chance to win up to £2,000 when they purchase three qualifying cases of product. Retailers or operators only need to purchase the product by August 31, 2023 in a single transaction before sending in a text message with the required info to be entered.
Head of Wholesale Mike Chapman spoke on the PepsiCo retailer competition saying, "The start of summer means more consumers visiting convenience stores and independent outlets, to prepare for a barbecue, grab a quick snack, or spend time with friends and family. At PepsiCo, we wanted to support our independent away-from-home and retailer colleague s through one of the busiest times of the year with our latest giveaway, helping them to invest in their outlets so that they can continue serving their communities.”
Key Themes Behind This Trend
- Retailer-rewarding Promotions
- Opportunity for brands to create competitions or promotions that incentivize retailers to stock up on products.
- Summer Season Promotions
- Trend of offering promotions and rewards specifically targeting the summer season to drive sales and engagement.
- Supporting Independent Retailers
- Growing trend of brands providing support and giveaways to independent retailers to help them invest in their outlets and serve their communities.
Where This Applies
- Food and Beverage
- Opportunity for food and beverage brands to leverage promotions and competitions to encourage retailers to stock up on their products for the summer season.
- Retail
- Retailers have the opportunity to participate in promotions and competitions to win rewards and invest in their outlets for the benefit of their customers and communities.
- Marketing and Advertising
- Brands can create innovative promotions and competitions that reward retailers, increasing brand visibility and driving sales.
