These 2020 interactive trends range from interactive frozen dessert pints to in-game designer fashion collections. With less opportunity for in-person activations and gatherings as a result of COVID-19, consumers are engaging with their favorite brands through campaigns that go beyond traditional marketing to utilize the power of tech and social media.
Standouts include the recent launch of Marc Jacobs-designed Animal Crossing clothing that is accessible to Animal Crossing: New Horizons players via a set of free download codes. The Marc Jacobs virtual clothing collection is a partnership with @AnimalCrossingFashion Archive, "a self-described fashion photographer documenting social distancing era style" and speaks to the growing potential of in-game marketing as consumer desires for escapism grow while they are stuck indoors.
Another notable example comes from Häagen-Dazs -- the brand launched interactive packaging in celebration of its 60th birthday. The packaging was appropriately launched alongside the brand's Birthday Cake ice cream flavor and featured augmented reality experiences that could be unlocked by consumers through exclusive Snapcodes.
For more interactive trends in the year ahead, check out Trend Hunter's 2021 Trend Report.
Top 100 Interactive Trends in 2020
From Interactive Frozen Dessert Pints to In-Game Fashion Lines:
Jana Pijak — Jan 24, 2021 — Marketing
100
Virtual Fashion Worlds
The Christian Louboutin Spring 2021 Show Unfolds Within Zepeto
99
Multi-Sensory Beauty Pop-Ups
The Clarins Lab Offers an Experience That Appeals to the Five Senses
98
Millennial-Friendly Pop-Up Grocery Stores
Pop Up Grocer Will Launch a Brooklyn Location in October
97
Inspirational Sustainability Trails
MINI & Kinetic Boast Sustainable Urban Solutions in Novel Ways
96
Mesmerizing Interactive Sound Installations
Steve Parker's Work is Incredibly Unique and Intricate
95
Infectious Messaging Webinar
Jeremy Gutsche Shares Tactics to Help Your Marketing Stand Out
94
Passenger Aircraft Restaurants
Singapore Airlines is Turning the A380 into a Pop-Up Restaurant
93
Immersive VR Nightclubs
Desperados and Elrow Recreated a German Club as a Virtual Experience
92
Pop-Up Microcinemas
Oppo Mobile's Cinema in London Lets People Watch Films on Handsets
91
AR-Enabled Magazine Covers
National Geographic Created Its First Augmented Reality Cover
90
Next-Gen Vehicle Shopping Concepts
ZeroLight, Cadillac & Amazon Shared a New Vision at CES 2020
89
Beer-Branded Virtual Hunting Campaigns
Keystone Light's Big Game Hunt is Now an AR Experience
88
Personalized Whiskey Packaging
Jameson's Customizable Bottles Celebrate St. Patrick's Day
87
In-Store Virtual Eyewear Try-Ons
Clearly's Reopening Strategy Fuses QR Codes & Virtual Tech
86
Furniture Activity Catalogs
IKEA Created a Stay-Home Catalog to Offer Family Entertainment
85
AR Sneaker-Coloring Zines
'Create with Air Max' Digitally Customizes Nike Sneakers
84
Foosball Pizza Boxes
Pizza Hut Joins Forces with Ogilvy for new Foosball Table Pizza Box
83
Tropical Restaurant Pop-Ups
The King's Hawaiian Breakfast Bungalow Warms Up the NYC Winter
82
Shoppable Content Experiences
Verishop's Experience Fuses AI, Entertainment & Online Shopping
81
Drive-Thru Outdoor Museums
Hyundai’s Museum Celebrates Latinx Artists for Hispanic Heritage Month
80
Virtual Crafting Workshops
Paper Source's Subscription Program Includes Access to Digital How-Tos
79
Virtual Makeup Consultations
Glossier Live Edit Connects Consumers to the Glossier Team
78
Travel-Based Retail Promotions
IKEA is Offering Discounts Depending on Customer Travel Times
77
Non-Alcoholic Beauty Pop-Ups
Benefit's 'Emporeium' Serves Mocktails Inspired by Hydrating Primers
76
Exclusive Chocolate Clubs
KIT KAT Flavor Club Sweepstakes Treats Insiders to New Products
75
Virtual Fragrance Pop-Ups
Calvin Klein Created a Virtual Store & Interactive Experience on Tmall
74
Restaurant-Inspired Virtual Backgrounds
DoorDash's Zoom Backgrounds are for Virtual Dinner Parties
73
Online Bar Experiences
BrewDog Open Arms Shares Quizzes, Puzzles and Cook-a-Longs
72
Luxury AR Shopping Images
Burberry Partnered with Google to Provide Mobile AR Experiences
71
Virtual Self-Care Experiences
Tatcha Created an Animal Crossing Island to Introduce New Skincare
70
Tech-Enhanced Styling Rooms
JCPenney's Fitting Rooms Simplify the Try-On Experience
69
Immersive AR Wine Labels
The Siduri Holographic Experience Tells Stories About the Winery
68
Touchless Toy-Building Campaigns
LEGO's Rebuild the World Lets Kids Gesture to Play on Billboards
67
Virtual Costume Exhibits
Netflix and Brooklyn Museum Created an Immersive, 360-Degree Experience
66
Ad Response Dance Videos
Doritos Launched an AI App Campaign Placing People in Its Latest Ad
65
Livestream Virtual Reality Tours
HOMGROUP Provides Accessible Home-Viewing Options During COVID-19
64
Live Virtual Escape Rooms
Amazon Prime Created The Truth Seekers Remote Adventure
63
Gamified Personal Finance Platforms
Ally Financial Brings Together Monopoly & Financial Literacy
62
In-Game Outfit Promotions
Ben Sherman and AnimalCrossFits Joined to Launch Six In-Game Looks
61
In-Store Sticker Museums
StickerYou's History of Stickers Museum Looks Back on Adhesive Stickers
60
AI-Powered Social Media Ad Management
Sprinklr Added TikTok to Its Customer Experience Platform
59
Grocery Matchmaking Initiatives
Tesco's Basket Dating Proves to Be the Perfect Shopping Experience
58
Recreated Restaurant Experiences
Brato Brewhouse is Attempting to Recreate the Dine-in Experience
57
Indoor Creativity Workshops
Dolce & Gabbana's #DGFattoInCasa Fosters Creativity at Home
56
Interactive Digital Employees
UneeQ Elevates the Customer Experience with Conversational AI
55
Virtual Cinema Clubs
Häagen-Dazs & Secret Cinema Created Secret Sofa for At-Home Entertainment
54
Virtual Festival Events
The Klarnival Helps to Make Up for This Summer's Cancelled Festivals
53
Traceable Egg Cartons
Vital Farms' Packaging Shares 360-Degree Views of the Family Farm
52
Shareable GIF Beverage Campaigns
Pepsi Launched a Giphy Campaign for Its Two New Beverage Flavors
51
Shoppable Rentable Housing
An Aesthetic Pursuit Designs a Shoppable Airbnb in Maine
50
Home Stadium Experiences
Heineken 0.0 Stadium in a Box Shares a Stadium Chair, Food & a Fridge
49
360 AR Mountain Experiences
The National Geographic Everest AR Experience Lets You Virtually Visit
48
Immersive Virtual Conferences
HTC Pivoted Its Efforts to Host a VR XR Industry Conference
47
Inclusive Gaming Razor Campaigns
Gillette Venus Debuts Skinclusive Summer Line on Animal Crossing
46
Heat Wave Beer Promotions
Budweiser is Reducing Beer Prices Based on Increases in Weather
45
AR Surfboard Shops
Surf Prescriptions Enhances the Process of Buying a Surfboard with Tech
44
Personalized Pricing-Focused Reward Apps
The Repeat App Offers Special Prices Based on Two Factors
43
In-Game Makeup Collaborations
The Sims 4's Base Game Now Includes M.A.C Cosmetics Makeup for Sims
42
Unlimited Graphic Design Services
DesignOve Provides Unlimited Graphic Designs for a Flat Fee
41
Interactive Tea Shops
Twinings' London Flagship Focuses on Tasting Experiences & Interactivity
40
Virtual Mother's Day Experiences
KFC is Offering a Mother's Day Experience on Facebook Messenger
39
At-Home Burger Billboard Promotions
Burger King is Offering Free Whoppers for Zoom Backgrounds
38
Interactive Multi-Brand Ads
Procter & Gamble's Super Bowl Ads Will Be Influenced by Viewers
37
AI-Matched Makeup Shades
The AI Smart Shade Finder Makes Individual Recommendations
36
In-Game Designer Fashion
Marc Jacobs Created Animal Crossing Clothing Download Codes
35
Interactive Birthday Dessert Pints
Häagen-Dazs' Special Frozen Treat Containers Share Snapcodes
34
Gamified Streetwear Pop-Ups
Klarna Created a Virtual Shop Within Animal Crossing: New Horizons
33
Virtual Cocktail Parties
NEFT's Vodka After Dark Supports the Bartender Community
32
Gen Z Collectible Campaigns
ZURU & Fanbytes are Creating a Mini Bytehouse on TikTok
31
Virtual Dining Initiatives
The WORKS Gourmet Burger Bistro Created Dine Together, Apart
30
Alcohol-Free Beer Fridges
Heineken's Public Beer Fridge Gives Drivers Non-Alcoholic Heineken 0.0
29
Drive-Thru Sampling Stations
Three Wishes Turned a Driveway Into a Space to Safely Share Samples
28
Romantic Nut Butter Workshops
Pip & Nut is Opening a Love Lab for Valentine's Day
27
Augmented Reality Communication Platforms
Frontdoor's Streem Seamlessly Enables Remote Service
26
Magical Beauty Challenges
This TikTok Beauty Challenge Spotlights the Poreless Putty Primer
25
Interactive Wellness Challenges
Saladworks Created a 30-Day Challenge for National Salad Month
24
Tech Camp Activity Books
Apple's Camp at Home Teaches Video, Art, Design & Code Creation
23
Personalized Relationship Playlists
Spotify Premium Duo is Being Promoted via Customized Playlists
22
Fine Dining Drive-Thru Restaurants
Resy is Hosting a Drive-Thru Dinner at the Hollywood Palladium
21
Bot-Proof Raffles
Klarna's High Tech Smoooth Raffle Proves to Be a One-of-a-Kind Experience
20
Virtual Background Campaigns
Coors Light is Turning Video Chat Backgrounds into Real Destinations
19
DIY Takeout Box Templates
McDonald’s Released a Happy Meal Box Template for At-Home Dining
18
Next-Gen Skincare Apps
The New Neutrogena Skin360 App Only Requires a Phone's Camera
17
Virtual Bar Experiences
The Asahi Online Virtual Bar United 1,000 People Drinking Asahi Super Dry
16
Virtual Video Game Restaurants
KFC Island on Animal Crossing Recreates the Fried Chicken Chain
15
Theatrical Drive-In Experiences
Secret Cinema's "Drive-Into" Shares Stranger Things Scenes
14
Fast Food Dance Challenges
Burger King is Trading Whopper Dance Moves for Discounts on TikTok
13
Virtual Video Game Photoshoots
Valentino's Photoshoot Features Designer Animal Crossing Outfits
12
Drink-Matching Social Filters
Starbucks Created 'Which Drink?' Based on Face Filters on Instagram
11
Virtual Pub Quizzes
Camden Town Brewery is Uniting People by Hosting Events on Social Media
10
Video Conference Clones
Coors Light's Clone Machine Creates a Stand-In for Video Conference Chats
9
Body Positivity Games
Skin Proud's Fun and Positive Game Targets Its Gen Z Audience
8
AR Lunar Celebration Experiences
Panda Express' Mobile Filters Explore Chinese New Year Traditions
7
Branded Social Media Series
Lexus Launched a New Series Named 'Lexus Creates' with Coco Sato
6
Restorative Wellness Experiences
The Nike x ASOS RE:SET Lab Experience Helps to Beat Burnout
5
In-Game Recruitment Campaigns
Waste is Offering a Paid Internship Opportunity via Animal Crossing
4
Travel-From-Home Rum Campaigns
The Malibu 'Holiday at Home’ Campaign is Interactive
3
AR Kitchen Design Apps
The Zephyr Kitchen Experience App Visualizes Different Hood Styles
2
Streaming-Based Marketing Campaigns
Doritos Ketchup + Makes its Debut with a New Streaming Service
1
Stay-Home Wine Tastings
In Good Taste Wines Leads Virtual Tasting Experiences on Zoom
Related Ideas
Adaptable Sequin Dresses
Adobe Debuted Project Primrose at Adobe Max 2023
Pink-Adorned Fashion Lines
Forever 21 & Mattel Collaborate on the Next Forever 21 x Barbie Line
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Generative AI Candy Campaigns
The Starburst 'Different Every Time' Campaign is Interactive
Doll-Themed Fashion Collections
Bloomingdale’s Celebrates the Barbie Movie with New Capsule
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Amorous Immersive Pop-Ups
Museum of Ice Cream & Kendra Scott Partnered for Valentine's
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Interactive Holiday Sweaters
The New Pillsbury Holiday Sweater Features a Built-In QR Code
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Gen Z-Focused Fashion Labels
The 'MIXT' Label Caters to Youthful Fashion-Forward Indian Consumers
Bag-Modeling AR Mirrors
Coach's Digital Experience Lets Shoppers Digitally Try Its Tabby Bag
AI-Generated Real-World Transformations
AI-Artist Who Gives a Unique Design to Real Objects
Video Game Ice Creams
The Super Mario x Baskin-Robbins Collection is Arriving in Japan
Digital Footwear Experiences
Reebok Impact is a Next-Gen Shoe Experience with AI and Wearables
Convenience Store Metaverses
7-Eleven is Unveiling an Immersive Virtual World at CES 2023
AI-Generated Topic Art
'The Art of Trending’ Creates AI Artwork From Topics Trending on Twitter
Pixelated Fashion Collections
Nigo and KENZO Debut the Spring/Summer 2023 Collecton—KENZO Pixel
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
AI Holiday Card Generators
Coca-Cola's Create Real Magic Shares Greetings with Iconic Assets
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Virtual Monster Sneakers
LG Electronics is Unveiling Digital Shoe NFTs at CES 2023
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
AI-Powered Virtual Closets
Stylitics' Products Support Next-Gen Personalized Shopping
Cozy Video Game Loungewear
The Super Mario Meets Gelato Pique Collection is Arriving in Japan
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Interactive Phygital Hoodies
Beyond Dropped Three Hoodies with Physical & Digital Elements
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
AI CEO Humanoids
Dictador's MIKA Made an Appearance at the Salz21 Conference
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Sensory Surprise Dolls
Barbie Pop Reveal Shares Scented Dolls and Squishy Friends
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
CPG-Inspired Ice Creams
The Ice Cream Project by Anya Hindmarch Features Flavors Like Frozen Peas
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Digital Holiday Dresses
Bershka x DressX Digital Going Out Collection Targets Gen Z Customers
Digital Pet-Inspired Streetwear
The BAPE x Tamagotchi Collab Delivers Nostalgia with Style
Drink-Shaped Gaming Devices
7-Eleven is Giving Fans the Chance to Win a Slurpee-Shaped Tetris Game
Sci-Fi Series Metaverse Activations
H&M is Launching an Experience Within H&M Loooptopia on Roblox
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Virtual Chocolate Stores
Lindt & Sprüngli USA Created Its First-Ever 3D Virtual Online Store
Phygital Fashion Campaign
Pacsun's PacVerse Campaign Shows a Real Life Cast Entering the Metaverse
Interactive Metaverse Branding Experiences
Slim Jim Launched a New Web3 Destination
Celebratory Disney-Inspired Collections
Forever 21 Celebrates Disney's 100th Anniversary
Sports-Centric Digital Collectibles Platform
Sweet Took Part in the Launch of NHL Breakaway
Reimagined Digital Fashion
The Fabricant's Deep/23 Collection Refreshes Designs from 2017 with AI
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Gamer-Targeted Beauty Collabs
Revolution Beauty x Fortnite Features Favorite Game Characters
Augmented Outerwear Mirrors
Ugg's Flagship Highlights Cold Weather Apparel with a Zero10 Mirror
Metaverse Shoe Customizers
Crocs Launches a Jibbitz-Themed Virtual Experience with Obsess
Phygital Fashion Brands
PUNK Challenges Conventions with Digital Assets & Physical Tracksuits
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
AI-Powered Fashion Assistants
Zalando is Launching a Virtual Assistant Powered by ChatGPT
Metaverse Beauty Looks
L’Oréal Revealed Its First Virtual Beauty Styles for Web3
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
TikTok-Inspired Menu Items
Denny's Debuted a New Set of Creator Meal Collabarations
AI Beauty Shopping Apps
Trendio's Video Shopping App Shares Personally Curated Content
Circular Metaverse Capsules
H&M Releases a Metaverse-Inspired Collection at Its Williamsburg Store
Trendy Metaverse Sportswear
adidas Enters the Virtual World Through a Roblox Collaboration
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Gen Alpha-Targeted Ice Cream Trucks
Unilever Taps Robomart to Launch 'The Ice Cream Shop'
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Phygital Fashion Platforms
Macy's and Journee Debut the mstylelab Platform for Users
Game-Themed Soft Drinks
Coca-Cola Unveils a League of Legends-Themed Zero Sugar Can
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
Live Commerce Holiday Windows
TalkShopLive's WindowShopping Merges Physical & Digital Experiences
AR-Powered Cereal Games
General Mills Releases a New Digital Monster Game for Consumers
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Eco Tech Accessory Pop-Ups
The CASETiFY Style Lab Highlights the Work of Gen Z Fashion Students
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Metaverse Apparel Collections
Forever 21 Unveils a Metaverse-Based Fashion Collection on Roblox
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
AI-Powered Gelato Packaging
Sweet Cheeks Partners with Bravo to Debut Gelatos with AI Packaging
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Digital-First Fashion Houses
House of Blueberry Backs Female Design & Aesthetic in the Metaverse
Digital Fashion Designer Incubators
The SYKY Collective Represents the Future of Luxury Fashion
Try-On E-Commerce Solutions
Zero10 Launches the New AI-Enabled Try-On Tools for E-Commerce
Virally Inspired Frozen Entrees
Counter Creates Macro-Balanced Frozen Foods with Content Creators
Fantastical Footwear Metaverses
Clarks' Playprints World on Roblox is an Immersive Escape
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Carefree Ice Cream Campaigns
The Häagen-Dazs x Pierre Hermé Campaign is Celebratory
Makeup-Focused Metaverse Worlds
NYX Professional Makeup Unveils a Metaverse Experience in Roblox
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
Dynamic Mobile Fashion Games
Tommy Hilfiger Unveils a New Mobile Fashion Game Called FashionVerse
AR Garment Try-Ons
H&M Launches a Virtual Try-On Lens Wearable Through Augmented Reality
Gamified Custom Kidswear
Supermix Studio Empowers Kids to Create Their Own Apparel & Accessories
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Streamlined Shoppable Video Ads
Instacart Launches New Shoppable Video Ads in 'Ads Manager'
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Multifaceted Fashion Metaverses
AeroWorld is an Immersive Virtual World from Aéropostale
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
On-Demand Mobile Ice Cream Stores
Mars Teamed Up with Store-Hailing Service Conjure
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Nostalgic Spring-Ready Fashion Capsules
Filling Pieces Unveils its Gelato Games Capsule for SS24
Beauty-Focused Shopping Apps
The 'Trendio' Live Shopping App Offers Access to Beauty Content
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Interactive Gaming Clogs
These Special Crocs Can Be Scanned for an Exclusive Gaming Experience
Transformative Textured Fashion
ANREALAGE SS 2024 Features Outfits That Change Color & Pattern
Exploratory Fashion Metaverses
H&M's Loooptopia Helps Fans Discover Their Digital Fashion Identity
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Digital Haircare Activations
Amika's Roblox Debut Invites Players into the 'Amikaverse'
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Digital Luxury Apparel
Meta and Valentino Have Partnered to Launch a Line of Digital Clothing
Blended Frozen Treat Menus
The Dairy Queen Summer Blizzard Menu Was Unveiled for 2024
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Ice Cream-Themed Esports Events
Team Vitality Launches The Frozen All Stars with Ice Cream Brands
AI Avatar Fashion Studios
Stage Made the First AI-Powered Fashion Designer in the Metaverse
Vibrant Dynamic Spring Fashion
Mackintosh Unveils an Expansive Capsule for the SS23 Season
Earth-Honoring AR Games
Balenciaga Launches the Regenerative Agriculture Experience
Luxe Skiwear Metaverse Games
Balenciaga Launches the Balenciaga Skiwear Mini Game
Family-Friendly Survival Games
Lego Debuts a New Fortnite Survival Crafting Game
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Influencer-Crafted Menu Items
Denny's Launched a New Social Stars Influenced Menu with TikTokers
Alcohol-Infused Ice Cream Pouches
Lotte's Coolish Debuts New Frozen Cocktail Pouches
Novelty Gelato Pops
Gelatys Serves Uniquely Shaped Gelato on a Stick
Color-Changing Fall Fashion
Anrealage Unveils New Clothing Designs at Paris Fashion Week
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Tycoon-Style Beauty Games
e.l.f. Cosmetics Launches a Digital Tycoon World on Roblox
Adventure-Inspired Editorials
HBX Has Debuted a New Lookbook with Items from Well-Known Brands
Relaxed Interactive Mobile Games
Nintendo and Niantic Join Forces on the Pikmin Finder Game
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation