The plant-based food company Over the Moo, known for its dairy-free ice cream products, has selected the independent marketing firm Dog Cat & Mouse to develop and execute its inaugural campaign aimed at a national audience. Scheduled to run in 2026, this strategic decision coincides with the brand's expansion into additional major retail outlets.
Steve Stokes, Co-Founder & Planning Director at Dog Cat & Mouse, enthusiastically shared about this decision: "Working with ambitious underdog brands like Over the Moo is a dream, especially when bold, unconventional thinking sits at the very heart of their proposition. The range is genuinely unique; on the one hand tipping its hat to the iconic choc ice of yesteryear, whilst on the other showcasing plant-based thinking in a fun, sharing yet sustainable light. We're excited for the opportunity to help Simon and his team build something bold, simple yet impossible to ignore."
Image Credit: Over the Moo
