Since regular ice cream is off-limits for dogs because of dairy, sugar and sweeteners that can upset stomachs, Good Behaviour teamed up with Toronto-based fresh dog food company Dog Standards to create dairy-free ice cream for dogs. This cooling, dog-safe treat takes the form of a coconut-based frozen treat made with human-grade inclusions like pumpkin, banana, and peanut butter, and it's coming to stores and online channels near the end of June. Perfect for sharing summer moments with a beloved canine companion, the dog ice cream will be available in four-ounce mini pints.
Fittingly, for the launch of the dairy-free ice cream for dogs, Dog Standards and Good Behaviour are hosting an ice cream social event with sampling opportunities, goodie bags, complimentary dog tag engraving, and adoptable dogs with Toronto Humane Society, and more.
What's Driving This Trend
- Pet-safe Desserts
- Dairy-free frozen treats formulated for canine digestion signal growth potential for indulgent pet products that mirror human snack formats without unsafe ingredients.
- Human-grade Pet Foods
- Premium inclusions like pumpkin, banana, and peanut butter reflect a shift toward transparent, recognizable ingredients that can redefine expectations for everyday pet nutrition.
- Experiential Pet Launches
- Community events with sampling, personalization, and adoption partnerships create stronger emotional connections around pet brands while turning product launches into social destinations.
Who This Affects Most
- Pet Food
- Specialized frozen formats expand the category beyond kibble and fresh meals, opening space for seasonal, functional, and occasion-based products for companion animals.
- Frozen Desserts
- Animal-friendly formulations introduce a parallel market for ice cream brands, where non-dairy bases and portion-controlled packaging can serve pet-owning households.
- Pet Retail
- Omnichannel availability for premium pet treats highlights new merchandising possibilities for stores and online platforms built around lifestyle-driven pet care.
