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Romantic Narrative 2.0

Consumers respond to digital marketing campaigns that tell a love story

Implications - Understanding the power of the narrative format, marketers are searching for new ways to tell heartwarming stories. Using social media to subvert the traditional 'love' story, brands appeal to consumers' sentimentality to create a stronger connection, suggesting that the romantic narrative is one that can be continually updated and refreshed to offer novelty and delight.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
149,074 Total Clicks
Date Range:
Jan 15 — Mar 15
Trending:
Average

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