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Equality Marketing

Campaigns focused on achieving equality appeal to female consumers

Implications - Looking to connect with their female consumers, brands are turning to marketing tactics that level the playing field between the sexes. Targeting issues such as the wage gap and sexual assault, brands seek to become more socially conscious and relevant. Equality-focused marketing is ultimately an attempt to meaningfully engage consumers who are at the forefront of social change.
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 49 Examples:
556,166 Total Clicks
Date Range:
Oct 14 — Jun 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Equality-Promoting Campaigns
Equality-Promoting Campaigns
The Trans at Work Campaign Highlights Trans People's Accomplishments
In an effort to raise awareness of employment issues and discrimination that trans people face, the ‘Trans at Work’ equality-promoting campaign chooses to highlight the accomplishments... MORE
play_circle_filled Crude Gender Equality Ads
Crude Gender Equality Ads
Sarah Silverman Discusses the Wage Gap and the Equal Payback Project
In this crude but poignant ad, comedian Sarah Silverman discusses the wage gap. In an effort to address the discrepancies in pay where women are paid less than men for the same work, the Equal... MORE
Gender-Bending Fitness Editorials
Gender-Bending Fitness Editorials
This Issue of Men’s Fitness Australia Features Ronda Rousey
The November issue of Men’s Fitness Australia features female UFC athlete Ronda Rousey. This particular shoot is a monumental moment for gender equality and female empowerment because it is the... MORE
play_circle_filled Empowering Shampoo Ads
Empowering Shampoo Ads
This Pantene Shampoo Commercial Reminds Women to be Needlessly Unapologetic
Pantene’s ‘Not Sorry’ ad is so much more than just a shampoo commercial. The advertisement was introduced as part of its #ShineStrong campaign, calling out to women who overuse the... MORE
Equality Movement Branding
Equality Movement Branding
The HeForShe Logo Represents the Organization's Values
HeForShe is a gender equality movement that operates on the principal that equality is not only a women’s issue, but a human issue. Taking that concept and moving forward, design studio DIA... MORE
Female Lumberjack Campaigns
Female Lumberjack Campaigns
The #StrengthHasNoGender Campaign Celebrates Women's History Month
In honor of Women’s History Month, Brawny is launching its #StrengthHasNoGender campaign. While the popular paper towel company’s rugged lumberjack mascot has long served as an icon of... MORE

Related Examples

Gender-Bending Underwear Ads
Gender-Bending Underwear Ads
The New THINX Ads Feature a Trans Man Wearing Period Underwear
play_circle_filled Inclusive Underwear Campaigns
Inclusive Underwear Campaigns
The New Selfridges Ad Features Many Different Body Types
Powerful Female Photography Exhibitions
Powerful Female Photography Exhibitions
This Exhibition Celebrates Women's History Month 2016
Empowering Anti-Violence Campaigns
Empowering Anti-Violence Campaigns
This Dating App Campaign Honors International Women's Day
Empowering Holographic Events
Empowering Holographic Events
The 'Lift Her Up' Campaign Celebrates International Women's Day 2016
Female-Empowering Streaming Platforms
Female-Empowering Streaming Platforms
The YouTube Spaces Program Puts Women's Voices First
play_circle_filled Empowering Emoji Campaigns
Empowering Emoji Campaigns
The #LikeAGirl Campaign Demonstrates the New for More Diverse Emojis
Empowered Feminist Sweaters
Empowered Feminist Sweaters
Cara Delevingne's The Future is Female Shirts Celebrate Woman
play_circle_filled Fashion Confidence Campaigns
Fashion Confidence Campaigns
Amazon Fashion Encourages Women to Embrace Their Beauty Differences
Non-Judgmental Transgender Photos
Non-Judgmental Transgender Photos
Amos Mac's Photos Capture Trans and LGBT Models
Elegant Transgender Portraits
Elegant Transgender Portraits
This Photo Series Gorgeously Showcases Young Trans People
Exaggerated Collaborative Fashion
Exaggerated Collaborative Fashion
This VFiles S/S Line Features Designs by Five Youthful Creatives
play_circle_filled Accepting Others
Accepting Others
Caitlyn Jenner's Inspiring Acceptance Speech Discusses Transgender Issues
Women-Empowering Fashion Apps
Women-Empowering Fashion Apps
Chime for Change is a Cultural Hub for Philanthropic Gucci Lovers
Body-Painted Sportswear Editorials
Body-Painted Sportswear Editorials
Elle Bulgaria's New Exclusive Boasts Fashionable Fitness Wear
Complimentary Women's Health Conferences
Complimentary Women's Health Conferences
Camden County Offers a Free Event to Encourage Wellness
Dynamic Athlete Editorials
Dynamic Athlete Editorials
The Serena Williams Vogue Cover Captures the Tennis Star at Her Best
Athletic Princess Editorials
Athletic Princess Editorials
Ella Jayne Bailey Rocks a Feminized Sporty Spice Look for C-Heads
Urban Workout Editorials
Urban Workout Editorials
Model Stef Van Der Laan Shows Off Her Fitness for Elle Netherlands
Faux Fitness Editorials
Faux Fitness Editorials
The Elle Netherlands Wendelien Daan Photoshoot Displays Workout Scenes
Equality-Touting Campaigns
Equality-Touting Campaigns
The Pharrell Williams x adidas Originals Campaign Champions Equality
Modern Woman Editorials
Modern Woman Editorials
Caroline Winberg Stars in Elle Sweden's November Issue
play_circle_filled Virtual Mastectomy Tattoo Apps
Virtual Mastectomy Tattoo Apps
This Breast Cancer Too App Digitally Imagines Post-Mastectomy Ink
Studly Equality Calenders
Studly Equality Calenders
Emma Watson's HeForShe Movement Has Some Handsome Supporters
Documentary Trans Photography
Documentary Trans Photography
Female to 'Male' Explores Gender Identity
play_circle_filled Role-Reprising Office Skits
Role-Reprising Office Skits
Joan Holloway Returns to a Modern Office to Promote Gender Equality
Eccentric Exercise Editorials
Eccentric Exercise Editorials
The Vogue Korea July 2014 Cool & Hot Photoshoot is Athletic
Nonconformist Gender Portraits
Nonconformist Gender Portraits
This Transgender Photo Series Sends a Message About Gender Roles
Loving Lesbian Ads
Loving Lesbian Ads
The MSGM FW14 Campaign Stars Couple Antonina Petkovic and Kate Bogucharskaia
Carefree Celeb Editorials
Carefree Celeb Editorials
Lana Del Rey Stars in the Fader Magazine June/July 2014 Issue
Diversity Displaying Doodles
Diversity Displaying Doodles
Illustrations Visually Depict Google Diversity Report Statistics
Chauvinistic Cat Companion Blogs
Chauvinistic Cat Companion Blogs
Saving Room for Cats Explains Why Men Take Up So Much Room
Trangender Relationship Photography
Trangender Relationship Photography
This Couple Photographed Their Evolving Trans Relationship
Raw Retro Celeb Editorials
Raw Retro Celeb Editorials
Miley Cyrus Stars in the Elle May 2014 Issue
Gory Paper Mache Exhibits
Gory Paper Mache Exhibits
Natalia Arbelaez's Paper Mache Art Exhibit is a Bloody Scene
Sterotype-Reversing Ads
Sterotype-Reversing Ads
This Women Empowering Ad Flips Stereotypes Upside Down
Androgynous Alabaster Fashion
Androgynous Alabaster Fashion
The Interview Magazine 'White Lines' Editorial Stars Amanda Murphy
play_circle_filled Male-Supported Equality Commercials
Male-Supported Equality Commercials
HeForShe Shows Notable Men Speaking Up for Gender Equality
Inclusive Feminist Doll Illustrations
Inclusive Feminist Doll Illustrations
Artist Colleen Clark Illustrates a New Vision of Barbies
Female Anatomy-Exposing Pins
Female Anatomy-Exposing Pins
These Hand Embroidered Pins are a Fierce Feminist Accessory
Female Superhero Stockings
Female Superhero Stockings
This Superhero Christmas Stocking is Infused with Feminism
Bold Feminism-Focused Art
Bold Feminism-Focused Art
Geneviève Santerre’s 'Body of Art' is Shocking and Provocativ
Disturbing Gender Inequality Ads
Disturbing Gender Inequality Ads
These Powerful Ads Illustrate Sexist Opinions and Attitudes
Blunt Gender Equality Ads
Blunt Gender Equality Ads
The Life Foundation Campaign Adresses Asia's Preference for Sons
play_circle_filled Risque Election Offers
Risque Election Offers
Sarah Silverman's Indecent Proposal Video Asks Billionaires to Switch Sides
play_circle_filled Sensualized Senior Commercials
Sensualized Senior Commercials
EqualPayday Looks to "Close the Wage Gap" With Their Ad
Athletic Aesthetic Photoshoots
Athletic Aesthetic Photoshoots
Tony Duran Adds Futuristic Edge to Olympic Classicism
Spy Movie Satires
Spy Movie Satires
Sarah Silverman as Jane Bond for Harper's Bazaar
Sarcasm For Politics
Sarcasm For Politics
Sarah Silverman, Jennifer Aniston Say "Don't Vote"