HeForShe is a gender equality movement that operates on the principal that equality is not only a women's issue, but a human issue. Taking that concept and moving forward, design studio DIA created a HeForShe logo that features the intersection of male and female symbols joining in solidarity.
The coupling is meant to signify men and women working together; more specifically, the unified logo is meant to become a symbol of its own, representing humanity and gender equality.
Using bold typography, strong colors and thoughtful design that combines both masculine and feminine aesthetics, DIA created a branding concept that speaks to the movement's ultimate objective. The project was headed by creative director Mitchell Paon, project manager Meg Donohoe and featured website development by Briteweb.
Equality Movement Branding
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