The Burberry Spring 2014 ad campaign is staying true to its roots with an all-British cast that include young musicians and actors alongside the beautiful people known as models. Piling together on a comfy couch while all wearing the brand's classic trench coat, the cast is cool and collected as they also show off a range of bags, umbrellas and pastel shades perfect for the season.
Shot by Mario Testino, the Burberry Spring 2014 ad campaign stars Jamie Campbell Bower, Leo Dobson, Malaika Firth, Jean Campbell, Matilda Lowther, Neelam Johal and Callum Ball. A diverse crew, to say the least, the photoshoot will recall "iconic group campaign images of the mid-noughties," as put by FTape.com.
What Makes This Trend Stand Out
- All-british Fashion Ads
- Opportunity for brands to create campaigns that celebrate national identity and culture.
- Young Musicians and Actors as Models
- Opportunity to tap into the popularity and influence of musicians and actors in the fashion industry.
- Iconic Group Campaign Images
- Opportunity to revive nostalgic campaign styles that resonate with consumers.
Sectors Adopting This
- Fashion
- Potential for fashion brands to incorporate unique national elements in their advertising campaigns.
- Entertainment
- Opportunity for entertainers to collaborate with fashion brands and expand their brand presence.
- Marketing and Advertising
- Opportunity for marketers to explore new campaign styles that evoke nostalgia and provoke emotional connections with consumers.
