Messy face paint is not traditionally a look that’s embraced, but the smeared clown-like face paint Lady Gaga wears on the cover of ARTPOP album bears a sticking resemblance to the ’Color Codes’ editorial in Vogue Germany — which makes it in vogue in more ways than one.
Other messy makeup looks include rocker-chic eyes that look like they’ve survived streams of tears and several nights of sleep and lipstick that looks like it’s been wiped with the back of one’s hand. While you likely won’t be walking the streets with these extremely dishevelled looks, messy makeup can tell quite the stories in photographs. One could only imagine what the application of the makeup looked like before it was smeared into obscurity.
SCORE
4.5 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 71%
Activity 57%
Freshness 8%
