Vivienne Westwood's paint-smeared beauties were complemented with air-brushed techniques. Distorted doll-faced details created a contemporary take on beauty, from exaggeratedly drawn-on lips to hand-drawn hearts and yellow blush and brow highlights.
Contrasting with the vibrant paint smears, frosted faces and exaggerated brows, the models resembled traditional geishas. Dramtic red lips gave a nod to conventional beauty trends, but of course Vivienne does it her own way (as always).
Implications - Consumers are often drawn to products that emanate unconventional or distorted qualities and features. Such products provide consumers with alternative experiences and perspectives. Businesses that can provide modern or contemporary twists to products will see large returns.
Key Themes Behind This Trend
- Unconventional Beauty
- Leverage distorted doll-faced details and unconventional makeup techniques to create a contemporary take on beauty.
- Exaggerated Features
- Experiment with exaggeratedly drawn-on lips, hand-drawn hearts, and bold blush and brow highlights for a unique and eye-catching aesthetic.
- Geisha Inspiration
- Incorporate elements of traditional geisha makeup, such as frosted faces and dramatic red lips, into modern beauty trends for a fusion of old and new.
Where This Applies
- Cosmetics
- Introduce innovative makeup products and techniques that embrace distorted doll-faced details and unconventional beauty.
- Fashion
- Combine exaggerated features and geisha-inspired makeup with avant-garde fashion designs for a truly unique and artistic aesthetic.
- Beauty Salons
- Offer specialized services that focus on creating distorted doll-faced looks and incorporating traditional geisha makeup for customers seeking unconventional beauty experiences.
