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Explicit Health

Consumers opt for packaging that embodies health benefits

Implications - Nutritional transparency is key for health-conscious consumers, but it's not enough for products to merely advertise their ingredients. Consumers are attracted to products that also emphasize the benefits of healthy eating, whether it be a reduced waist line or increased brain power. Accentuating the benefits of a product through its packaging reflects a consumer desire for results-based goods.
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 63 Examples:
518,251 Total Clicks
Date Range:
Jan 14 — Mar 15
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Dynamic Food Packaging
Dynamic Food Packaging
Prime Star's Healthy Food Branding is Quirky and Active
Wanting to convey that its offerings are both convenient and healthy, Prime Star put the LINII Group to the task of developing new healthy food branding and packaging designs for its products.... MORE
Slenderized Yogurt Cups
Slenderized Yogurt Cups
The New Activia Packaging Conveys Its Yogurt is a Slimming Snack
Pixonal was recently asked to give Activia yogurt cups a refreshing new look and the results are very true to the brand’s identity. The new packaging includes a reconfigured yogurt cup, which... MORE
Informative Food Packaging
Informative Food Packaging
The Empanada Kitchen Food Box Packaging is Explanatory
This food box packaging design by Bardo design from Australia was developed for The Empanada Kitchen around the concept of “Simple things done well.” This is encompassed in the naming,... MORE
Chemistry-Inspired Food Labels
Chemistry-Inspired Food Labels
One Science Teacher Adds Ingredient Labels to Fruits and Veggies
Australian chemistry teacher James Kennedy came up with these unique ingredient labels for all-natural foods. Kennedy lists all of the chemical components of a banana, an egg, blueberries and other... MORE
Bottled Tea Beverages
Bottled Tea Beverages
Vivid's Green Tea Drinks Are Made with 100% Unsweetened Matcha
While the benefits of consuming hot green tea drinks are numerous, Vivid Drinks offers an easier format to take on the go. The beverages are made with a base of premium matcha green tea, in unusual... MORE
Curvy Breakfast Branding
Curvy Breakfast Branding
Hourglass Cereal Packaging Communicates a Slimming Effect for Consumers
The consumer is certainly not left wondering if this hourglass cereal packaging contains diet-friendly food, for the very shape of the sachet appears to have a cinched waist. Student designer Arthur... MORE
Free-From Product Labels
Free-From Product Labels
The PC Free from Range is Made Without the Use of Antibiotics
The new PC Free From range uses eye-catching labels to help consumers find antibiotic-free products in the grocery store. With shoppers paying greater attention to food labels, this new range... MORE

Related Examples

Antibiotic-Free Chicken Meatballs
Antibiotic-Free Chicken Meatballs
Bilinski’s Healthy Chicken Meatballs Boast Four Ingredients
Organic Dinner Sausages
Organic Dinner Sausages
Aidell's Organic Chicken Sausages are Blended with Fruits and Vegetables
Ultra-Organic Packaged Meats
Ultra-Organic Packaged Meats
The Foster Farms Organic Chicken is Antibiotic-Free and Much More
Nitrate-Free Hot Dogs
Nitrate-Free Hot Dogs
This Company Makes Hot Dogs Without Antibiotics, Nitrites or Nitrates
Preservative-Free Salami Meats
Preservative-Free Salami Meats
The Antica Ardenga 'Free Salami' Contains No Nitrates or Nitrites
Antibiotic-Free Meat Branding
Antibiotic-Free Meat Branding
Perdue's Meat Products are Now Labeled as Antibiotic-Free
Simplified Ingredient Labels
Simplified Ingredient Labels
Hormel Foods' Clean Label Initiative Caters to Conscious Consumers
Upscale Simulated Meat Burgers
Upscale Simulated Meat Burgers
Impossible Foods' Vegan Burgers Will be Served At Luxe Restaurants
Vitamin-Enriched Poultry
Vitamin-Enriched Poultry
Waitrose Chicken Meat will Now Be Enriched with Omega-3
Dew Drop Teapots
Dew Drop Teapots
This Steamer Kettle Reimagines the Ritual of Preparing Green Tea
Organic Oatmeal Packaging
Organic Oatmeal Packaging
4LIFE's Organic Food Packaging Embodies Vibrant Clean Eating
Kombucha Tea Blends
Kombucha Tea Blends
Toronto's Pekoe Kombucha Bar is an Innovator in the World of Fermented Drinks
Coffee Brewing Fridges
Coffee Brewing Fridges
The GE Cafe Series Comes with an Integrated Keurig Machine
Pipe-Infused Coffee Cups
Pipe-Infused Coffee Cups
The PIPEMUG Makes Enjoying Smokeables and a Hot Beverage Easy
Phone Pouch Packaging
Phone Pouch Packaging
Pichi Pichi's Phone Pouches Mimic the Way Food is Sold
Organic Kiddie Snacks
Organic Kiddie Snacks
Organix Goodies for Kids Are Packaged with a 'No Junk Promise'
Frozen Veggie Packaging
Frozen Veggie Packaging
Vegeterra's Frozen Food Bags Make Food Inside Seem Fresh & Crisp
Festive Pie Packaging
Festive Pie Packaging
This Packaging from the Butler's Pantry is Festive and Funny
Adorable Veggie Packaging
Adorable Veggie Packaging
These Vegetarian Food Packages for Kids Makes Meat-Free Options Friendly
Ancient Egyptian-Themed Branding
Ancient Egyptian-Themed Branding
This Saudi Chain's Burger Packaging Uses Lime Green Hieroglyphics
Humorous Vegan Products
Humorous Vegan Products
The Blonde Vegan's Web Shop Carries a Fun Vegan Product Line
Beet Burger Boxes
Beet Burger Boxes
This Vegetarian Burger Box Design Cleverly Promotes a Plant-Based Burger
Playful Vegetarian Packaging
Playful Vegetarian Packaging
This Concept Vegetarian Food Packaging Features Literal 'Veg Heads'
Hemp-Infused Protein Powder
Hemp-Infused Protein Powder
Manitoba Harvest's Hemp Pro 70 is Filled With Chocolatey Goodness
Enriched Hemp Powders
Enriched Hemp Powders
Nutiva's Organic Hemp Protein is Fortified with Fiber
Raw Hempseed Proteins
Raw Hempseed Proteins
Nutiva's Organic Hemp Protein is Infused with Plant-Based Nutrients
Tyrannosaurus Rex Teacups
Tyrannosaurus Rex Teacups
This Punny Dinosaur Mug is for Tea Drinkers Who Appreciate Word Play
Built-In Infuser Mugs
Built-In Infuser Mugs
This Travel Tea Mug Touts a Clever Design For Brewing Loose Leaf Tea
African Botanical Teas
African Botanical Teas
LithaFlora Makes Health-Conscious Beverages Using African Herbs
Mealtime Hosiery Collections
Mealtime Hosiery Collections
Shop Jeen's Fun Food Socks Celebrate Unhealthy and Indulgent Meals
Sticky Tea Stings
Sticky Tea Stings
This Tea Bag Design Features a Stamp-Like Adhesive to Keep Bags From Falling In
Coffin Food Packaging
Coffin Food Packaging
This Halloween Food Packaging Highlights Creepy Ingredients
Mouthwatering Pie Boxes
Mouthwatering Pie Boxes
Greeklicious' Pie Packaging Design Supersizes Images to Show Filling
Sunny Breakfast Boxes
Sunny Breakfast Boxes
Kolln's Breakfast Box Design Simulates a Rising Sun
Premium Ham Packaging
Premium Ham Packaging
EXTREM's Meat Packaging Presents Gourmet Cuts of Ham
Deceptive Paper Packaging
Deceptive Paper Packaging
Papelaria's Memo Paper Boxes Mock Traditionally Romantic Gifts
Tea-Based Gin Drinks
Tea-Based Gin Drinks
Beefeater 24's Botantical Beverage Swaps Tonic for Gin and Tea
Cheeky Egg Packaging
Cheeky Egg Packaging
Just Laid's Egg Carton Packaging Promotes Local, Fresh Food with Humor
Comforting Frozen Packaging
Comforting Frozen Packaging
Dona Dinda's Frozen Food Box Designs Blend Tradition and Modernity
Organic Superfood Branding
Organic Superfood Branding
Essential Living Foods' Healthy Food Packaging Highlights Nature's Best
Tear-Away Cookie Boxes
Tear-Away Cookie Boxes
Sprinkles' Cookie Box Packaging is Made for Sharing
Nighttime Cereal Boxes
Nighttime Cereal Boxes
This Limited Kellogg's Mini Wheats Box Suggests Cereal as a Midnight Snack
Nutrient-Focused Cereals
Nutrient-Focused Cereals
Cheerios' Protein Breakfast Cereal is Loaded with 11g of Protein
Exploding Yogurt Ads
Exploding Yogurt Ads
Q Meieriene's Yogurt Ads are Explosively Eye-Catching
Health-Boosted Iconic Cereals
Health-Boosted Iconic Cereals
Kellogg’s Fibrelicious Muesli is Catering to Consumers’ Well-Being
DIY Ice Cream Makers
DIY Ice Cream Makers
The Shake N Make Ice Cream Offers Convenience
play_circle_filled Belly Dancing Yogurt Commercials
Belly Dancing Yogurt Commercials
The Activia Shakira Commercial Shows that Happiness Starts Inside
Breakfast Facial Masks
Breakfast Facial Masks
Breakfast for Your Face Brings Forth Skin's Most Important Meal
Exotic Animal Branding
Exotic Animal Branding
Mister Giraffe Milk Packaging Can Convince Kids to Drink the Unusual
Traffic Light Food Labels
Traffic Light Food Labels
The UK Nutritional Labelling System Makes Unhealthy Choices Clearer
Cute Allergy Food Flags
Cute Allergy Food Flags
Allergy Riders Labels Warn You About Ingredients Before You Enjoy
Morning Meal-Inspired Yogurts
Morning Meal-Inspired Yogurts
Jamie Lee Curtis Returns to Promote Activia Breakfast Blend
Cartoony Food Labels
Cartoony Food Labels
Gazpacho Packaging Serves Up Flavorful Soup with Lighthearted Fun
Mirthfully Menacing Felines
Mirthfully Menacing Felines
Snookums Cat Food Labels Accurately Capture Human Kitty Relations
Digestive Metaphor Marketing
Digestive Metaphor Marketing
These Livestock Activia Ads Open the Door to GI Comfort
Nutrition Fact-Wrapped Foods
Nutrition Fact-Wrapped Foods
Audree Lapierre's Redesigned Milk Cartons Keep You Informed
Social Nutrition Labels
Social Nutrition Labels
Project Label Reveals a Company's Social Responsibility
‘Lost' Food Labels
‘Lost' Food Labels
Dharma Initiative Labels Let You Pretend You're on the Show
Architectural Nutrition Labels
Architectural Nutrition Labels
'Sustainability Facts' for Homebuyers
Simplifying Food Labels
Simplifying Food Labels
The UK's Omni-Standard System
Machine Gives Full Night's Sleep In 3 Hours
Machine Gives Full Night's Sleep In 3 Hours
Gutsy Marketing
Gutsy Marketing
Metamucil Wants to Appeal to Younger Crowd
Porta Potty Advertising
Porta Potty Advertising