The 'Meet Beat' burger box designed by Isabel Leal Bergstrand and Lina Forsgren poses a creative way to spread the word about vegetarian eating.
In developing a campaign to promote the beet root and encourage people to reduce their meat consumption, the two designers put together an information kit and a beet burger box that could be given out at food trucks. As well as having the first half of the name, Meet Beet, sound a lot like "meat," the color choices for branding also mimics the blood red of beets, or raw meat. The boxes also feature a vibrant red and white patter made up of small red beans that has a resemblance to ground meat, making the idea of eating a beet burger seem not so foreign after all.
Key Themes Behind This Trend
- Plant-based Promotion
- Developing creative ways to advertise for plant-based foods in campaigns.
- Beetroot Beef-simulation
- Creating foods that simulate meat using the beetroot's red color and branding them similarly to meat products.
- Informational Food Kits
- Providing packages that not only sell food, but provide information on vegetarianism and its benefits.
Where This Applies
- Food Packaging
- Innovations in food packaging to promote plant-based products in new and creative ways.
- Vegetarian-friendly Restaurants
- Restaurants that offer plant-based options and utilize promotional kits to encourage meatless eating.
- Food Trucks
- Mobile food vendors that can utilize promotional kits to encourage meatless eating amongst their customers.
