This Vegetarian Burger Box Design Cleverly Promotes a Plant-Based Burger

 - Dec 2, 2014
References: &
The 'Meet Beat' burger box designed by Isabel Leal Bergstrand and Lina Forsgren poses a creative way to spread the word about vegetarian eating.

In developing a campaign to promote the beet root and encourage people to reduce their meat consumption, the two designers put together an information kit and a beet burger box that could be given out at food trucks. As well as having the first half of the name, Meet Beet, sound a lot like "meat," the color choices for branding also mimics the blood red of beets, or raw meat. The boxes also feature a vibrant red and white patter made up of small red beans that has a resemblance to ground meat, making the idea of eating a beet burger seem not so foreign after all.