The new PC Free From range uses eye-catching labels to help consumers find antibiotic-free products in the grocery store. With shoppers paying greater attention to food labels, this new range demonstrates how brands can make their natural products stand out on store shelves.
The PC Free From range includes both fresh and frozen meat products that are made from animals raises without the use of antibiotics or hormones. The Free From labels use earthy green tones to clearly mark each product as antibiotic-free. The labels also feature handwritten typography, which alludes to the more rustic and natural quality of the product.
Similarly to the PC Blue Menu labels which indicate healthy choices, the green Free From labels provide consumers with a visual cue for quickly finding more natural meat products in the supermarket.