Category
Tech
Delegated Interfaces
Trend cluster
Category
Temporary
Sharing
Consumers seek condensed content that's fleeting in its delivery.
4.4
Trend score
Trend
What is the Temporary Sharing trend?
Temporary Sharing: Consumers are growing increasingly attracted to streaming services and sharing apps that are temporary in nature. To avoid information overload, users are only momentarily immersing themselves in any given subject matter, whether it be real-world sharing among friends or streaming through an outside party. Ephemeral sharing platforms essentially speak to a broader desire for content that's not only accessible, but also easily digestible in its form.
Trend themes
Themes within the Temporary Sharing trend
Three behaviours holding the trend together01
Ephemeral Sharing
As consumers demand condensed content, businesses can develop platforms that provide easily digestible information.
02
Temporary Streaming
Live streaming apps that don't save content provide businesses an opportunity to create exclusive content that drives user engagement.
03
Anonymous Proximity Messaging
As people crave anonymity in messaging, businesses can create platforms that connect people nearby, promoting novelty and instant communication.
Industry implications
What the Temporary Sharing trend means for industry
Where the trend changes the playbookFor
Social Media
Social media platforms can adopt ephemeral sharing to offer more digestible content to their users.
For
Streaming Services
Streaming services can create exclusive and fleeting content to engage users and drive viewership.
For
Location-based Apps
As people increasingly seek anonymity, location-based apps can leverage this trend to create anonymity-driven communication for people nearby.
Trend signals
Trend signals for Temporary Sharing
Trend score 4.4 out of 10, from popularity 77%, activity 46%, freshness 8%.
Popularity77%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Temporary Sharing trend
5 featured examples from Jun 3, 2014 to Jul 29, 2015CategorySocial Media
Ephemeral Social Networks
Voycee Deletes Your Past Social Network History Every Time You Post
Opportunity for disruptive innovation: Revolutionize the social media industry by introducing platforms that prioritize users' privacy and offer ephemeral content sharing.
CategoryTech
Anonymous Proximity Messengers
Anonymous Messaging App Nod Wants You To Text Strangers Nearby
Disruptive innovation opportunity: Develop a social networking platform that prioritizes user privacy and facilitates meaningful connections based on geographical proximity.
CategoryTech
Temporary Streaming Apps
The Meerkat App Brings Live-Streaming Video to Twitter
Opportunity for social media platforms to integrate live video streaming capabilities into their platforms
CategoryPop Culture
Viral Snap Series
Snapchat Launches a New Program Through the Discover Feature
Opportunity for other social media platforms to create original, short-form content in the same format as Snapchat's new series.
CategoryTech
Social Video Apps
The Rinbw App Fosters Communication with Your Closest Pals
The social media industry can leverage closed social platforms and micro-video sharing trends to enhance user engagement and create new revenue streams.
