The Rinbw app is the latest mobile innovation when it comes to sharing minute-to-minute social updates.
Much like Snapchat, the Rinbw app offers users a closed social platform within which users can share five-second silent videos with their closest friends. The videos are immediately broadcasted to the chosen Rinbw connections in a user's phonebook, allowing their friends to see what they're doing at any given moment.
The app was developed by Itay Adam, an entrepreneurial talent and the founder of BetaPopcorn, who recently turned a five-slide presentation about "nothing" into $2 million dollars. He hopes that the Rinbw app will encourage communication between friends and family, regarding the video updates as inspiration or motivation to reach out and chat!