As a German manufacturer of oat products, Kölln's breakfast box designs can already be spotted in Spain, but this redesign was specifically launched for the Spanish market. The new look of the museli was designed to coincide with the new slogan, "Crazy for oats."
There are numerous types of muesli available from Kölln, but what is consistent with all of the packaging is a cutout that sits just above the illustrated breakfast bowls on the boxes and looks like a rising sun. As a breakfast item, this is a clever and subtle way to show off what time of day is best to enjoy a bowl of museli. Each of the boxes is slightly different and features images of the scattered ingredients in each breakfast box.