Category
Lifestyle
Assisted Choices
Trend cluster
Category
Offbeat
Energy
Consumers search for inventive new forms of energy products.
1.6
Trend score
Trend
What is the Offbeat Energy trend?
Offbeat Energy: Consumers are thinking outside-the-box when it comes to their energy intake, eschewing traditional drinks and bars for alternative forms of vitality. Infusing unique products with energy-boosting ingredients speaks to a consumer desire to mix things up in terms of diet and health maintenance.
Trend themes
Themes within the Offbeat Energy trend
Three behaviours holding the trend together01
Alternative Energy Sources
With consumers looking to switch things up with their energy intake, alternative energy sources such as coffee-wine could gain traction.
02
Healthy Snacking
As consumers continue to prioritize healthy snack options, companies like Food Actually could disrupt the traditional cookie market with superfood cookie kits.
03
Personalized Nutrition
With more consumers looking for personalized nutrition options, homemade milk alternatives offer an opportunity for innovation in the milk industry.
Industry implications
What the Offbeat Energy trend means for industry
Where the trend changes the playbookFor
Alcohol
The coffee-wine product could disrupt the traditional alcoholic beverage market with its unique combination of flavors.
For
Health Food
The energy-boosting soft chew range by FRS could shake up the healthy energy drink and supplement market.
For
Home Cooking
As more consumers look to create their own milk alternatives at home, the dairy industry could see a shift towards personalized and cost-effective milk options.
Trend signals
Trend signals for Offbeat Energy
Trend score 1.6 out of 10, from popularity 24%, activity 16%, freshness 8%.
Popularity24%
Activity16%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Offbeat Energy trend
4 featured examples from Jul 2, 2014 to Mar 9, 2015CategoryLifestyle
Homemade Milk Alternatives
This Recipe for Hemp Seed Milk is Perfect for a Plant-Based Diet
The food and beverage industry can look into creating and selling a wider range of hemp-based products, including hemp seed milk.
CategoryLifestyle
Energy-Boosting Soft Chews
These Fruit Candies by FRS Enhance Energy and Endurance
There is an opportunity for new players to enter the health food industry and offer innovative products with natural ingredients.
CategoryLifestyle
Canned Coffee Wines
Friends Beverage Group is Set to Sell Coffee-Wine in a Can
Disruptive innovation opportunity: Collaborating with the Friends Beverage Group to produce and distribute coffee-wine in cans, catering to the changing preferences of consumers.
CategoryLifestyle
Superfood Cookie Kits
Food Actually's Energy Ball Pre-Mixes Make Healthy Snacking Easy
Disruptive Innovation Opportunity: Innovating in the health food industry by developing superfood cookie kits that cater to the growing demand for convenient and nutritious snacki…
